OHSU Social Media Users Group: Nov. 2012 meeting.

1. Facebook views are down
• Down by an average of 50 percent, according
to We Are Social
• Facebook admits: there is a smaller share of
newsfeed brands must compete for.
• In the room?

2. Facebook engagement is up
• Brand engagement up 896% over last year
according to Adobe
• Biggest gains in mobile
• Many changes due to timeline
– Long live the photo

3. The good news
• Engaging posts are highly rewarded by
EdgeRank
– (EdgeRank is Facebook’s algorithm for determining
which posts are shown in a user’s news feed.)
• If your post is engaging, it will be seen.

4. How to be engaging?
• Depends on audience!
• But in general:

6. How to be engaging?
(from danzarrella.com)

7. How to be engaging?
(from danzarrella.com)

8. How to be engaging?
(from danzarrella.com)

9. How to be engaging?: Post Length
(from danzarrella.com)

10. How to be engaging?: Hour of Day
(from danzarrella.com)

11. How to be engaging?: Day of Week
(from danzarrella.com)

12. How to be engaging?: Frequency
(from danzarrella.com)

13. Plus this morning: