Strategy: Content Engine
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This was the Content Engine Filter 'tool' presented at the CIM Content Marketing Masterclass. You can use this tool to: - Start noting down a content strategy OR - To simplify the strategy that is already in place OR - To ensure your team or colleagues follow a content strategy and each piece of content created aligns to the strategy Hope you find this useful : )
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Strategy: Content Engine
- 1. It must tackle one of your content pillars whatyourbrand/companyhas authority to talk about… It has to speaktoat leastoneof yourkey audiences Couldsimply be first time customers,loyal customersor lost customers? Start –delete as appropriate Thevisionof your business? Themeaningand purposeof the business Which content objectives? Whattype of contentdo you mostly produce?Orwantto produce? Let’s be honest.. Whatwill you improve? I have a strategy | I needto start a strategy | My strategyisn’tbeing implemented Pillar1 Pillar2 Educate Engage Convert Support Isit useful? Does it inspire others? Isit relevant? Canit be measured? CIM ContentMarketingMasterclass Pillar3 Bryn Foweather,HeadofSocial, Punch Communications.