Join Brynne and Bob as they talk about searching for centers of influence on LinkedIn whom you can form collaborative relationships with and using them to expand your network and build sales connections. Tune in to discover how you can identify networking partners, thought leaders and allies that you could potentially establish mutual referrals with.

1. LinkedIn and Centers
of Influence

2. LinkedIn and Centers of Influence
There's a lot more to do on LinkedIn that's not
directly related to sales. One of those is finding
the centers of influence - the people or
company that is not your direct competitor who
your clients are buying from - and cooperatively
using them.
In this guide, you'll learn how to find and turn
these centers of influence into networking
partners; they might even be the best referral
partners who can bring you consistent business
opportunities.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

3. LinkedIn and Centers of Influence
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
Two Ways to Find Centers of
Influence on LinkedIn

4. LinkedIn and Centers of Influence
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
a. Make an inventory of your connections. Who are you
connected with that you're ignoring? Go to your list of
connections and filter them specifically by profession or
industry. Then export.
b. Check your 1st-degree connections. Go to your
LinkedIn search bar and hit "ENTER." Next, go to "Filter"
and find all your first-degree connections by Title.
c. Ask your clients. Engage with your present or past
clients (who had a good experience with your service)
and ask them about the other vendors who provide a
specific service to them. Once introduced, the potential
networking partner won't ignore you because you share
the same client. Also, you can feel good referring them
because they come from a high level of credibility (from
your clients) if you refer them to someone else. And they
will also be comfortable referring you for the same
reason.
A. Check Your Connections

5. LinkedIn and Centers of Influence
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
"Hey, Mr./Ms. Client, I'm looking to meet a
really credible [type of profession or solution]
in the area. As you may know, there are
opportunities for me to refer them to other
folks as I'm out and about, and I'm wondering,
do you like working with them?"
Here's a template you can use for your clients:
PRO TIP: Never ask your
clients for more than two
referrals because it would
look like you're pumping
them for information to
make more sales.

6. LinkedIn and Centers of Influence
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
a. Find who are the thought leaders in your industry for
your ideal clients. Not all influencers in your industry are
attracting the clients you want to reach, and that’s a big
deal.
Use listennotes.com to find specific podcast topics your
ideal clients would be listening to. Once you know who
influences your ideal clients, find them on LinkedIn and
engage with them appropriately.
But don’t stop with directly engaging with the
influencers; you can also respond/engage with the
people commenting on their posts to get their (the
influencer’s) attention.
B. Build Relationships with Thought
Leaders on LinkedIn
PRO TIP: There are company pages that are
influencers in their industry and are actively
engaging with the comments on their posts -
engage with those LinkedIn pages.

7. LinkedIn and Centers of Influence
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
BONUS:
Find a group of business allies you
can join or be a member of that you
can potentially refer business back
and forth with.

8. Connect with Us!
Join Now: socialsaleslink.com/membership
/brynnetillman /bobwoods