The document outlines goals and strategies for a marketing project. The goals are to improve existing products, introduce new products at lower prices, repackage products for better appeal, improve customer relations, and create more marketing outlets. Key affected departments will be marketing, customer relations, sales, and executive staff. Relationship marketing strategies aim to build long-term customer relationships rather than single transactions. Both new and existing customers will be targeted through improved relations and new customer acquisition.

1. INTRODUCTION Applied Managerial Marketing BY Bryant R. Filter