SlideShare una empresa de Scribd logo
1 de 11
The Internet as Channel MKT628 – Prof Viar
Channel as a Resource: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet and Distribution: The Future Through the Past ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of the Internet: The Past, Present… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Disintermediation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Another Option: Reintermediation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mix Implications of the Internet as a Channel Resource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Mix Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Acquisition Cost
Do You Have a Problem with This? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

Más contenido relacionado

La actualidad más candente

Com score mobilemetrix
Com score mobilemetrixCom score mobilemetrix
Com score mobilemetrix
Elena Pikunova
 
Gestion de clientele 07 v2 ooct10 les canaux
Gestion de clientele 07 v2 ooct10  les canauxGestion de clientele 07 v2 ooct10  les canaux
Gestion de clientele 07 v2 ooct10 les canaux
Christophe Benavent
 

La actualidad más candente (20)

Bestway.Final
Bestway.FinalBestway.Final
Bestway.Final
 
Com score mobilemetrix
Com score mobilemetrixCom score mobilemetrix
Com score mobilemetrix
 
Consumer Marketplace Fundamentals (Cornell Johnson School 2013)
Consumer Marketplace Fundamentals (Cornell Johnson School 2013)Consumer Marketplace Fundamentals (Cornell Johnson School 2013)
Consumer Marketplace Fundamentals (Cornell Johnson School 2013)
 
Competition, bargaining power and pricing in two sided markets
Competition, bargaining power and pricing in two sided marketsCompetition, bargaining power and pricing in two sided markets
Competition, bargaining power and pricing in two sided markets
 
Lomadee Affiliate Summit
Lomadee Affiliate Summit Lomadee Affiliate Summit
Lomadee Affiliate Summit
 
Veridian for Retailers
Veridian for Retailers Veridian for Retailers
Veridian for Retailers
 
Multi sided platform for the internet of things - oral presentation
Multi sided platform for the internet of things - oral presentationMulti sided platform for the internet of things - oral presentation
Multi sided platform for the internet of things - oral presentation
 
What are the new marketing realities
What are the new marketing realitiesWhat are the new marketing realities
What are the new marketing realities
 
Admonsters breakoutsessions for Admeta
Admonsters breakoutsessions for AdmetaAdmonsters breakoutsessions for Admeta
Admonsters breakoutsessions for Admeta
 
S wifi presentation 2016 v1
S wifi  presentation 2016 v1S wifi  presentation 2016 v1
S wifi presentation 2016 v1
 
4th PRESENTATION
4th PRESENTATION4th PRESENTATION
4th PRESENTATION
 
The Age of Customer
The Age of CustomerThe Age of Customer
The Age of Customer
 
E Business Group Activity
E Business Group ActivityE Business Group Activity
E Business Group Activity
 
Ch.16
Ch.16Ch.16
Ch.16
 
Channel Marketing From A Digital Perspective
Channel Marketing From A Digital PerspectiveChannel Marketing From A Digital Perspective
Channel Marketing From A Digital Perspective
 
Gestion de clientele 07 v2 ooct10 les canaux
Gestion de clientele 07 v2 ooct10  les canauxGestion de clientele 07 v2 ooct10  les canaux
Gestion de clientele 07 v2 ooct10 les canaux
 
Tandaa Sypmosium BrighterMonday.com 2010.03.08
Tandaa Sypmosium BrighterMonday.com 2010.03.08Tandaa Sypmosium BrighterMonday.com 2010.03.08
Tandaa Sypmosium BrighterMonday.com 2010.03.08
 
BluFi For Media Planners
BluFi For Media PlannersBluFi For Media Planners
BluFi For Media Planners
 
Platforms or Two-sided markets
Platforms or Two-sided marketsPlatforms or Two-sided markets
Platforms or Two-sided markets
 
OneSmartServices Solutions to Mall 4.0
OneSmartServices Solutions to Mall 4.0OneSmartServices Solutions to Mall 4.0
OneSmartServices Solutions to Mall 4.0
 

Destacado

Informative
InformativeInformative
Informative
brywar93
 
The Customer Company Interaction
The Customer Company InteractionThe Customer Company Interaction
The Customer Company Interaction
brywar93
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketing
brywar93
 
Informative 2
Informative 2Informative 2
Informative 2
brywar93
 
Applied Managerial Marketing
Applied Managerial MarketingApplied Managerial Marketing
Applied Managerial Marketing
brywar93
 
Group Project Economics
Group Project EconomicsGroup Project Economics
Group Project Economics
brywar93
 
Cooperative+Advertising
Cooperative+AdvertisingCooperative+Advertising
Cooperative+Advertising
brywar93
 

Destacado (8)

Branding
BrandingBranding
Branding
 
Informative
InformativeInformative
Informative
 
The Customer Company Interaction
The Customer Company InteractionThe Customer Company Interaction
The Customer Company Interaction
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketing
 
Informative 2
Informative 2Informative 2
Informative 2
 
Applied Managerial Marketing
Applied Managerial MarketingApplied Managerial Marketing
Applied Managerial Marketing
 
Group Project Economics
Group Project EconomicsGroup Project Economics
Group Project Economics
 
Cooperative+Advertising
Cooperative+AdvertisingCooperative+Advertising
Cooperative+Advertising
 

Similar a The Internet As A Channel

Distribution channel
Distribution channelDistribution channel
Distribution channel
Abhay Kumar
 
E Commerce14a(2)
E Commerce14a(2)E Commerce14a(2)
E Commerce14a(2)
ecommerce
 
E Commerce14a
E Commerce14aE Commerce14a
E Commerce14a
ecommerce
 
E Business & E Commerce +
E Business & E Commerce +E Business & E Commerce +
E Business & E Commerce +
UMaine
 
Internet technology and the digital firm.
Internet technology and the digital firm.Internet technology and the digital firm.
Internet technology and the digital firm.
Prof. Othman Alsalloum
 
Marketing Chapter 07
Marketing Chapter 07Marketing Chapter 07
Marketing Chapter 07
WanBK Leo
 
E Commerce+ Ppt
E Commerce+ PptE Commerce+ Ppt
E Commerce+ Ppt
md kaiser
 

Similar a The Internet As A Channel (20)

Distribution channel
Distribution channelDistribution channel
Distribution channel
 
New new
New newNew new
New new
 
E Commerce14a(2)
E Commerce14a(2)E Commerce14a(2)
E Commerce14a(2)
 
E Commerce14a
E Commerce14aE Commerce14a
E Commerce14a
 
MIT_competition-Sudanese Winners (ZainSudan mentorship)
MIT_competition-Sudanese Winners (ZainSudan mentorship)MIT_competition-Sudanese Winners (ZainSudan mentorship)
MIT_competition-Sudanese Winners (ZainSudan mentorship)
 
4th Digital Finance Forum, Dr. Markos Zachariadis
4th Digital Finance Forum, Dr. Markos Zachariadis4th Digital Finance Forum, Dr. Markos Zachariadis
4th Digital Finance Forum, Dr. Markos Zachariadis
 
Business Value Networks V1
Business Value Networks V1Business Value Networks V1
Business Value Networks V1
 
E Business & E Commerce +
E Business & E Commerce +E Business & E Commerce +
E Business & E Commerce +
 
eBusiness Environment
eBusiness EnvironmenteBusiness Environment
eBusiness Environment
 
B2C Business models
B2C Business modelsB2C Business models
B2C Business models
 
E commerce market mechanisms
E commerce market mechanismsE commerce market mechanisms
E commerce market mechanisms
 
Internet technology and the digital firm.
Internet technology and the digital firm.Internet technology and the digital firm.
Internet technology and the digital firm.
 
E-commerce
E-commerceE-commerce
E-commerce
 
eEducation
eEducationeEducation
eEducation
 
Marketing Chapter 07
Marketing Chapter 07Marketing Chapter 07
Marketing Chapter 07
 
E Commerce+ Ppt
E Commerce+ PptE Commerce+ Ppt
E Commerce+ Ppt
 
Online business models
Online business modelsOnline business models
Online business models
 
E commrce
E commrceE commrce
E commrce
 
8 E-Commerce
8 E-Commerce8 E-Commerce
8 E-Commerce
 
Business and Revenue Models in E-Commerce
Business and Revenue Models in E-CommerceBusiness and Revenue Models in E-Commerce
Business and Revenue Models in E-Commerce
 

Último

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Último (20)

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

The Internet As A Channel