Do you have a social media strategy? If you don't you should rethink what your are doing and build a strategy first.

1. SOCIAL STRATEGY
BRANDON CRIST

2. Social Media Explained

3. Social Media Myths
• Social Media is a waste of time
• Social Media is Inexpensive
• Anyone CAN DO IT!
• Social Media is a Fad
• Social Media is ALL you Need

4. FIVE Part Social Strategy
• Goal(s)/Objectives
• Rationale
• Methods
• Tactical Plan
• Best Practices

5. Goals/Objectives
Define SINGLE concept goals
sin•gle – only one in number; one only;
unique; sole

6. Rationale
• Who are you going to talk to?
• What do you want to get out of it?
• When are you going to do the work?
• Where are you going to participate?
• Why are you doing what your doing?

8. The TOP 3 Factors for success
on Social Networks
Source: 2012 Common Knowledge “www.nonprofitsocialnetworksurvery.com”
We asked nonprofits with a presence on commercial social
networks about the underlying reasons for their success,
and we received unambiguous, broad agreement on three
factors:
• #1 (41%) DEVELOPED A STRATEGY.
• #2 (37%) PRIORITIZATION BY EXECUTIVE MANAGEMENT.
• #3 (28%) DEDICATED SOCIAL MEDIA STAFF.

10. Methods
• Listen
– “Someone somewhere has something to say
about your organization!”
• Valuable Content
• Engagement

11. Methods cont.
• Driving Action – Building Contacts
– Know the purpose of each social media
platforms
– Utilize each platform by driving action, have a
purpose
• Raising Funds - ROI

12. Tactical Plan
• Timeline
• Campaign Details
• Best Practices
• Content
• Schedule

13. Best Practices
• Post Every Day
– Prepare posts in advance to aide you in the posting process
– Posts that are shared above the one scheduled would only provide
extra growth
• Focus on Engagement
– Respond to posts, questions, myths and other communication in a
timely fashion (keep in mind that social media is in real time)
– Have a constant focus to ensure you are providing relevant content

14. Best Practices cont.
• Have a Call to Action
o Always ask/push for a response in the form of a “like”, “share”,
“comment”, “retweet”, “pin”, or click on a link
• Don’t Over/Undersell
o Balance information with asks. 80% being information driven content –
20% being hard sales or asks
• Make it Fun!!

15. Questions?

16. Thank You!
Brandon Crist
www.socialmediatrainer.net
brandon@socialmediatraniner.net
@smtrainernet