Implementing social media for non-profit organizations.

1. IMPLEMENTING
SOCIAL MEDIA

2. Who Is Active On
Social Networks?

3. Step 0:
Be Open-mined

4. Social Media Overview
Social Media Objective:
Strengthen the community in Shoreview, Minnesota by
engaging within online social networks to create &
sustain lasting relationships among residents to raise
awareness & funds for the community while building a
much more social neighborhood.

5. Goals
•Increase Facebook fan page involvement
• Offer residents community updates & news
• Generate communication among the Shoreview area
• Nurture lasting relationships with donors & residents
• Stay current, raise some money & have fun!

6. Step 1:
Plant The Seed

7. Board Member
Involvement
Practice
• Get active on social networks
• Become familiar with platform (facebook)

8. Begin interaction with the SCF Facebook page
• Share information
• Post pictures & events
• Comment & reply on wall posts

9. Step 2:
Beef Up Facebook Page
Transfer important content
from website
• donation area
• grant app
• grant awards
deluxe careers

10. Step 3:
Become An Ambassador
Spread the Word
• Communicate with friends, family, neighbors
• Recommend SCF page to friends
“Check out the SCF on Facebook!”

11. Step 4:
Entice Audience
Give people a reason become
involved...

12. HOW!

13. Create An Engaging
Online Community
Post & Provide:
• Relevant news
• A way to give back to community ($) or (volunteering)
• Area to learn
• Contests
• Bond with Shoreview community & friend other residents
• An easy form of communication
• Area for voices to be heard

14. Step 5:
Marketing
Current Donors
• Reach them
• email/mail
“Find us on Facebook”
• Print-2-Digital

15. Marketing...
Publicize you’ve gone social!
Handouts / Literature
• What is facebook?
• Explanation of benefits
• Directions on how-to set up and “like”

16. Facebook Ad
• Build awareness
• Promote an event
• Donation opportunities

17. Step 6:
Spark Excitement!!!!!!!!!!!!!!!!!!!

18. stuff

19. Facebook Contest / Auction
• Reel in an initial audience
• Showcase your involvement in social media
• Contact local biz - cross promote on
facebook
• Involve facebook in next auction

20. Step 7:
Have Fun!
• Social media is awesome!
• Exhibit the effort... receive results!
• Raise $
• Gain a friend?... probably