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Market selection
1.
Market selection (Country
selection)
2.
Foreign market selection
3.
Screening potential markets
Step 1: Identify Basic Appeal Step 2: Access national business environment Step 3: Measure market size Step 4: Select the market
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Opportunities and risks
Evaluation
15.
16.
Opportunities Evaluation 4.6
8.4 7.1 100% Total 10% 10% 30% 50% Weighting Attractiveness Rating (1-10) 0.5 0.2 0.8 5 2 8 Red tape Lowest 10 - highest 1 0.5 1.0 0.2 5 10 2 Costs and resource availability Best 10 – worst 1 0.6 2.7 2.1 2 9 7 Ease and compatibility of operation Best 10 – worst 1 3.0 4.5 4.0 6 9 8 Market size Best 10 – worst 1 Korea India France Korea India France Measure
17.
18.
Risks Evaluation 0.5
0.9 0.8 5 9 8 10% Political risk Lowest 10 - highest 1 4.4 7.2 6.6 100% Total 10% 20% 50% Weighting Attractiveness Rating (1-10) 0.4 0.5 0.7 4 5 7 Monetary risk Lowest 10 - highest 1 1.0 1.8 0.6 5 9 3 Competitive risk Lowest 10 - highest 1 2.5 4.0 4.5 5 8 9 Risk & uncertainty Lowest 10 - highest 1 Korea India France Korea India France Measure
19.
Opportunity-risk matrix 3.3
6.7 Low Med High Opportunities Low Med High Risks India France S Korea 6.7 3.3 Evaluation
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