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'ant' slide share
- 3. Who’s idea was it? Edward Sparks is the owner and inventor of ‘ant’ and he would firstly like to say “Welcome” and also “Thank You” for taking the time to watch his presentation. the digital receiptant
- 4. What is ‘ant’? ‘ant’ is currently a concept to remove the need for paper receipts. The end goal is to have ‘ant’ as a Card, Website and Mobile App that will allow a consumer to receive their retail transaction history in a digital format, thereby removing the need for paper receipts. Like a credit card, ‘ant’ is used at the POS (Point of Sale) where a quick scan of your card will tell the POS terminal to send the receipt data to your ‘ant’ account rather than printing a paper receipt. the digital receiptant
- 5. . Where did the idea for ‘ant’ come from? The idea for ‘ant’ occurred after buying a birthday card at a high street shop. I paid, a receipt was printed and I was then asked “Would you like a receipt?”. “It’s bit late now” I thought, so I said no as I didn’t need a receipt for the card so it was discarded in a box behind the counter. The box was half my height and was full of thousands of unrequired receipts. This image really struck a chord with me and it was here that I set out to invent a way to prevent this from happening again. the digital receiptant
- 6. Why do we need ‘ant’? We need ‘ant’ mainly because it’s long overdue. By creating a digital format for receipts we can also create a platform for consumers and businesses to interact in a more productive and proactive manner whilst reducing the global environmental impact that printing receipts causes. With ‘ant’, receipts become a useful tool to aid the customer when returning goods and budgeting. For the retailer, it cuts their costs, carbon footprint and provides them with a new way to connect with their customer base. the digital receiptant
- 7. Where did the name ‘ant’ come from? ‘ant’ was devised as a way of preventing unnecessary deforestation and landfill due to the wastefulness of printed receipts. Naturally it needed a name that was equivalent to its purpose. With this in mind, I began searching for something that is well known for protecting trees and found an article about ants in the Savannah. Here, ants are known to swarm and repel elephants that attempt to devour their tree cover, thus protecting the tree, theirs and the Savannah's own eco system. Our very own little tree huggers! the digital receiptant
- 8. How do you monetise ‘ant’? ‘ant’ not only cuts the running costs of the participating business but it also opens up a completely new way in which to connect with their customers. By analysing a customers spending habits, companies will be able to offer products and services through the ‘ant’ platform. This allows the business to understand their customers needs and wants whilst the consumers personal information remains private. Therefore I feel that the best way for this to work is to give ‘ant’ to the consumer for free with the retailer picking up the tab as it does currently. the digital receiptant
- 9. Thank you for taking the time to watch this presentation and I hope to hear from you soon. Kind regards Edward Sparks edd_sparks@hotmail.com Mobile – 07751 350997 @edsparks the digital receiptant
Notas del editor
- As a consumer yourself, you will probably receive a paper receipt after majority of your purchases. Whether you’re buying your weekly groceries, a cup of coffee or a new TV, you will almost certainly be given a piece of paper marking down what you bought, when you did it and how much it cost.But how many of those receipts out of the hundreds if not thousands of transactions you make every year are discarded immediately, disposed of when you clean out your purse or wallet, lost forever or actually archived? In most cases the receipts that are printed are thrown away almost as quickly as they were printed which is an incredibly wasteful cycle which could easily be prevented with current technology. With receipts costing retailers in excess of £32m a year, ‘Ant’ offers a better and more eco friendly way of giving and receiving receipts.
- Keeping a receipt digitally brings along a wealth of benefits. Just imagine never having to worry about locating ‘that receipt’ for ‘that thing’ that needs returning, or being rejected by a retailer because you’ve lost a receipt for product that may even have a life-time warranty. Having a digital record means that receipts are instant. They are on your phone through the app before you’ve even picked up your shopping bags. They are safely stored forever and are accessible anywhere in the world. They don’t clog up your purse, wallet, shoebox and don’t require sorting, saving or destroying. ‘Ant’ does it all for you. Most importantly, ‘Ant’ will never demand deforestation, landfill or recycling. In fact, it is the founding reason for its creation.You don’t only need ant for it’s convenience, you need it because you’ll be helping to save the planet by using it.
- While researching the names of other popular cards such as the ‘Oyster Card’ and ‘Nectar Card’, I discovered that their names were relevant to their function i.e. Oyster Card = Travel – ‘The World is Your Oyster’.By looking at some of the characteristics of an ant, these also became the metaphor for the ‘Ant’ card. Like the ant, ‘Ant’ is small but it can carry far more than it’s size suggests, ‘Ant’ overcomes any obstacle put in it’s way and like the soldier ant who protects the nest, ‘Ant’ protects the consumer.
- The focus of ‘Ant’ will be to connect the retailer with the user by utilising the data collected on their spending habits and marketing products directly to them via the ‘Ant’ platform. Like many retail experiences, the retailer has no idea who the consumer is and therefore trying to market anything back to them is next to impossible. Through ‘Ant’, retailers will be able to send data-specific marketing to the ‘Ant’ user whilst their personal data remains anonymous. This empowers the retailer who wouldn’t normally be able to contact their own customers and it’s a benefit to the ‘Ant’ user as their data remains safe yet they will receive offers normally unavailable to them. Retailers will be charged for joining ‘Ant’ based on the size of their organization. A chargeable ‘Business ant’ will be made available which dramatically cuts the time taken to organize expense receipts by auto sorting, splitting out tax and working with accounts systems.