TV Shopping Whisperer Margolis’s career spans the launching of several major European TV broadcasters such as TV3 in Scandinavia, Sky TV Eurosport and QVC in the UK. He has also worked on the development of dozens of general entertainment, news and shopping TV channels. He has worked as a high level executive and has successfully managed multi million dollar budgets and has a reputation for delivering exceptional returns. He has advised the various top flight brands from British Airways, the world leading Net-A-Porter fashion web site, numerous retail groups from Printempts LaRedoute to Harrods and has written reports for numerous financial & investment institutions. Best described as an international convergent media entrepreneur, Budd has spoken and written about the development of the interactive digital transactional field and seen the emergence of TV shopping, ecommerce and now cell/mobile sales systems. His work across the world in some forty countries has provided a unique experience and thorough understanding of consumer behaviour within live and digital environments. He has won a regional Emmy award, was head of factual programming for the first commercially supported TV satellite channel for Scandinavia where he commissioned and purchased all documentary programmes and managed the daily news programme, Editor for Eurosport news while at SKY TV, has produced thousands of hours of live sport and shopping programmes across the world, was head of TV for the FIVB World Volleyball league and was head of eCommerce for British Telecoms. He is an acknowledged expert in the field of electronic commerce and has produced several infomercial programmes, TV advertisements both in the USA & UK, regularly writes articles and speaks on the subject of convergence and the impact of technology on consumer behaviour and electronic retailing. Budd has been developing, growing and improving businesses around the world for the past 15 years. He has a proven track record of meeting targets and increasing revenues and profitability. He has a wide range of skills, experiences and a vast network and is a team player. He has successfully led teams and companies to create and build new strategies and develop tactics to improve revenues and ROI. His thoughts: Business is a creative art form but it takes vision and experience to see what will work. By performing constant research I am able to stay at the cutting edge without risking loss of blood to my clients.

1. Budd Margolis
The TV Shopping Whisperer...
Some people started to call me the TV Shopping Whisperer
after the famous dog trainer. I started to watch the
programmes and realised Cesar understood dogs like no other
person. If I can just aspire to understand this industry to a
small degree what he can do, I would be able to provide my
clients with real value for money skills!

2. The challenge is always how to create the most efficient
system for the client? How do you work with people who
come from varied cultures and create harmony with new
work methods and the latest technology? It is not simple or
easy but I believe that by studying the culture and market,
and respecting both, one can navigate and persevere. I take
great pride in my work and life long friendships with all those
I work with. I am truly honoured and blessed to have
the privilege to work with so many fine people and
their successful TV shopping and news channels.

3. The Science of Shopping
You have to make it safe, easy and fun!
Interactive retailing is a part of direct marketing, there are ways
to create excitement that converts viewers or users to
customers but building a system that also respects the
customer, and enhances the brand as well as long term loyalty,
is not magic or luck but hard work and experience.
Technology enables but too often it is let down by
poor implementation or adaptation. Innovating with respect and
udnerstanding means a better experience without negative
impact. Connecting to the customer and delivering leading
standards of customer care means higher retention and spend.

4. William J. Schereck Jr
Executive Vice President - International division of QVC Network Inc. from Dec. 93' - Feb 94'
William J. Schereck Jr was President and Chief Executive Officer of TV Shopping Network
Limited from August 1995 to February 1998. He served as President - International division of
QVC Network Inc. from February 1994 to May 1995. He served as Executive Vice President -
International division of QVC Network Inc. from December 1993 to February 1994. From 1990 to
December 1993, Mr. Schereck served as Vice President, Cable Affiliates for Fox Broadcasting
Company and from 1985 to 1990 he held a series of positions with WMSN, a television station in
Madison, Wisconsin, most recently as General Manager.
"Very few people have a chance to participate from the inside of the startup
of a new industry. Budd was part of the team that launched QVC UK. I was
the supervising Executive for that startup and President, QVC
International. He then had the opportunity to observe in the startup I
supervised in Mexico for QVC. He then participated in the startup of TVSN in
Australia when I was CEO. Only a handfull of people in the world have that
level of experience in starting TV shopping operations. If there were a PhD in
International Electronic Retailing, Budd would have earned one of the first."

5. Katie Williams, CEO, Williams Worldwide Television
Ms. Kathleen Williams was a founding member of the industry’s trade association (Electronic
Retailing Association), and a member of its Board of Directors. She was also named “Entrepreneur of the
Year” for the city of Los Angeles in 1991.
WWT (Williams Worldwide Television) was ranked in the top five woman-owned businesses in Los
Angeles County by the Los Angeles Business Journal for four consecutive years,
and was chosen by Working Woman Magazine as one of the top women-owned companies nationwide for
two consecutive years.
"Budd is an expert on TV home shopping everywhere. And I mean everywhere--
whether India, Korea, UK, Italy, Germany, or Australia --name a shopping network
and Budd's got the inside skinny!"
“Budd is an ecommerce global visionary. Sounds lofty, but it's true--he has been
involved in TV shopping and ecomm from its early days in many markets--including
the UK, Australia, Korea, France,and China. Very few have such international
expertise--if you are trying to build a TV shopping or international ecommerce
business, Budd can save you lots of money and considerable heartache.” January 4,
2009

6. Elissa Myers, Former President & CEO, Electronic Retailing Association
Elissa Myers is an innovative and creative executive, with more than 30 years of experience specializing in developing and
growing associations. A passionate advocate for effective, creative, and responsible leadership in associations, she can help
you build consensus among volunteers and staff around your strategic direction , and ensure that your direction, policies
and procedures will be understood , consistent, and unambiguous.
“There is no shortage of genius in the field of electronic commerce, but among a
community of extremely bright lights, Budd Margolis shines brightly. The scope and
breadth and depth of his knowledge of what is going on in electronic retailing and
direct response TV is breath-taking. He is a delight to work with -- warm, friendly,
and gifted. His grasp of world commerce is profound. Budd is one of those rare
individuals who really is, to use an Oliver Goldsmith turn of the phrase, a “Citizen of
the World.” Sitting back in quiet reflection, he has a solid grasp on the revolution in
retail and technology, and provides solid, wise, and experienced advice.”

8. CURRENT:
Working with the top News channel development and training company TIV, INC which has
developed leading news channels around the world. We develop plans, budgets, equipment
specification, design studios and offices, create formats, train presenters, reporters, camera
and editors and deliver frormats that win market share.
Presently advising a major India based retailer and advising multi-media/multi platform
developments and new businesses in the sub continent and Africa. Have specified the
Product Information Management System (also known as DAM) with a team of IT engineers
for a 7m SKU system which included studios and ingestion systems for photo, video and text
based information and advised on TV Shopping initiatives.
Recently developed planning for a Green Flash sales concept for a European centric Green
(sustainable and ethical) flash sales eCommerce entity on the bailiwick of Jersey and based
upon the success and metrics of Gilt.com, Haute Look, One Kings Lane and other ecomm
companies.
I provide TV Shopping and eCommerce analysis for financial groups as well as advise
companies on investments and mergers, liquidation, forensic accounting and expert
testimony.
And I regularly review the industry and help shop channels with reviews
and recommendation services as well as turn around strategies and performance
improvement work.
I have worked with 150+ presenters and over many producers as well as dozens of CEO's
and company Directors, lectured MBA and University programmes, speeches for industry

9. Budd Margolis: Services
Here are just some of the services I can provide:
○ Improve Sales Performance
○ Review Existing Systems
○ Specify New Strategies & Tactics
○ Create New Plans and Turn Around Strategies
○ Interim Management
○ Full Time Management
○ Other Consulting Services
○ Large Network Of Seasoned Professionals to
augment services when required
○ Can work in any location
Please get in touch with us for more details at: www.buddmargolis.com

10. Clients, start up's and channels:
LGHS (Korea) & GSHS (Korea), Ideal World (UK), Shop! (UK), MTG: TV 3 & TV Shop,
(Sweden), TeleAchat (France & Belgium), TVSN (Australia), Granada Media Group and
Littlewood’s (UK), Williams Worldwide Television (US), QVC, UK, China Shopping Network,
International Shopping Network (China), Harrods, Gtech (UK & Poland), Pinnault Printemps
La Redoute & Canal + (France), CED (Israel), Media Partners Milan (Italy), Grupo RBS Porto
Alegre (Brazil), Hijaz Trading (Dubai), Goldshield Pharmaceutical (UK), TV Club Moscow
(Russia), TeleGaleria, LA (US), TWI-IMG Chiswick (UK), Dohan Media Group Istanbul
(Turkey), Antennae 3, Athens (Greece), Metro Newspaper Group, Stockholm (SWE) &
Redmatch (ISR), British Airways (UK), HomeShop18 New Delhi (India), The Future Group,
Mumbai (India), NN24 Abuja (Nigeria), KRT/UBC Kiev (Ukraine), Pink Shopping, Belgrade
(Serbia), Shop! (UK), Ideal World (UK), Eurosport Sky TV (UK & FRA), DigiGuide (UK),
The Luxury Channel (UK) and various manufacturers, financial & investment groups and
others.

11. Additional Quotes:
Jon Briggs, Owner, Excellent Voice Company Ltd
worked directly with Budd at QVC The Shopping Channel
“Budd is a remarkable man - with a natural talent for marketing in particular with electronic
media. His knowledge of the TV commerce business is second to none, his experience
global and his ideas always innovative. If it's first out of the blocks, you can guarantee that
Budd has had something to do with it.”September 16, 2008
David A Watson, Director at QVC The Shopping Channel
“Budd is an amazingly knowledgeable and creative guy with a head for business! Rare
combination - his knowledge of eCommerce and direct sales is second to none. I greatly
respect his knowledge and depth of understanding in this field. Happy to have worked with
him on several projects and in different capacities. All in all, one of the good
guys!” February 19, 2010