This document provides definitions for common terms used in content marketing. It defines popular social media platforms like Instagram, LinkedIn, Twitter, Facebook, YouTube and Pinterest. It also explains common practices like using hashtags, analyzing analytics, blogging, creating different types of content like visual and infographic content. Additionally, it touches on topics like influencers, quality vs quantity of posts, and the importance of being social. The overall document serves as a glossary to introduce basic lingo and concepts within the content marketing field.

1. Content
Marketing
Lingo 101
Presented by: BrandonDoesSocial.com

2. Content
Marketing
Lingo 101
Learn the basics of content marketing from a
glossary of words you will find throughout my blog

3. Instagram
Instagram is one of the most popular social networks around.
With over 300 million active daily users they have a lot of
exposure to offer to your business. Instagram only allows you to
share photos and videos with a text caption. You can also add
hashtags to these posts to to categorize them. Instagram is very
big with the younger generation and is very easy to engage and
talk with your audience.

4. LinkedIn
LinkedIn is a social network that is for professionals and allows
them to connect. This is great for B2B marketing and businesses
that are looking to find professional clients. LinkedIn has a
blogging platform and has many way to reach out to your
audience on there.

5. Twitter
Twitter is a platform that allows you to share 140 word character
tweets, you can also share 30 sec videos and up to 4 photos per post!
They are a micro publishing platform that is really great for outreach
and conversations. If you have ever wanted to contact someone famous
Twitter is definitely the way to go!

6. Facebook
Facebook is a popular social media platform that has 1.19 billion users
and is made for publishers and people to interact and engage with their
networks. Facebook has so many active users and the ad targeting is
amazing for bang-for-buck marketing with Facebook. What’s working
now on Facebook is video!

7. YouTube is a popular video sharing and publishing platform. They
get 3 billion views per day which is MINDBOGGLING. You can use
this to post and store videos for your business. You can also use
these videos to help viewers and to drive more business and
traffic to your site.

8. Pinterest
Pinterest is a very visual and a very targeted platform. Pinterest is
great when marketing to women and younger people because there are
a few great topics that thrive on Pinterest. It is all visual based and
allows you to save and look back on previous collections of posts that
you have organized.

9. Google+
Google+ is basically Google’s facebook. It is a little different though
because you connect with people and put them into circles or networks.
With google+ you can share long form posts, high quality photos,
youtube videos and such more. The benefit of Google+ is that it is
owned by Google so it ranks a little better on search.

10. Hashtag (#)
Hashtags is a way to categorize content. Hashtags are marked on o photo or
social media post because it is stating what/who this hashtag is for. There are
hashtags for events like The World Series (#WorldSeries) or just on Monday’s
when you post a #motivationmonday post. The hashtag tell what the overall
general topic of a post is about which allows people interested in that hashtag
to potential find your post interesting too.

11. Analytics
Analytics are basically reports on what is going on with your
social media. You don’t have to go back and look at all these posts
individually so you look at a report that will show you what you
are doing bad, good, and hopefully this will lead to what you need
to change for next time. Having that review process with
analytics will drastically increase your understanding.

12. Blogging
It is basically a weblog or BLOG for short. The act of posting to
this blog is called blogging. Posting is frequent and is usually full
of relevant or useful information. It is like a news article or an
individual post that iks created by your business. Blogs are
crucial to all content marketing, driving site traffic, quality leads,
and getting more business more often

13. Content
This is a piece of information given in many forms. For all forms
the information needs to be valuable and help/benefit/entertain
the people that engage with it. That being said, content can be
expressed in text, video, photo, live stream, audio and any other
forms which can turn into blog posts, and ebooks, and youtube
videos.

14. Visual Content
Visual content is photos, infographics, videos, and data
visualizations. All of these help make your content more
interesting to consume. This is really crucial when dealing with
platforms like Instagram, Twitter and Facebook because all of the
best posts always have some sort of image or video attached to it.

15. Infographic
An infographic is a highly visual piece of content that is
basically a storyboard or picture book. It gives so much
information in such a comprehensible way. A lot of people
understand things when they are reading and also seeing
visuals.

16. Influencers
Every industry has influencers -- people that the rest of us look up to because of their
experience and intelligence. Knowing or being in contact with influencers can easily
help you increase your reach and audience. Imagine this. You walk by Obama and you
take a picture with him, that picture ends up getting significantly more likes than any
picture you’ve posted. You have used someone's influence to attract awareness to your
page. Those are people who didn’t know you but know the influence of this individual
and took an interest.

17. Quality
When it comes to social media, quality matters. You could easily scare
people off by being too spammy or aggressive and getting people to
follow your page again is really hard. Keep your true fans true and post
what they want to see and interact with. Your goal is to not try an
advertise and sell to your followers, your goal is to post things that will
get them talking.

18. Quantity
Quantity is also important in social media because if you are
putting out quality posts for a period of time and keeping
the quantity consistent than you should start seeing some
results. Finding the balance of how good content needs to
be and how much needs to go out is the key!

19. Social
Being social means being in your surroundings and actively
engaged in a conversation or interaction with another person.
This being said this is the same thing in life as it is on social
media. Those who go out and talk to more people normally know
more people. Same thing on social media, the more you are
actively engaged with the community the better!

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