E-Choupal is an initiative by ITC Ltd that provides farmers in rural India with access to information online through computers set up in rural "Choupals", or meeting places. This allows farmers to obtain real-time local and global information on weather, market prices, and best farming practices. Farmers can also purchase inputs and sell their products through e-Choupal. The program aims to improve farmers' livelihoods by enhancing productivity and market access while reducing costs. It has expanded to over 40,000 villages across 10 states in India, empowering 4 million farmers through its 6,500 e-Choupal centers.

1. LOVELY
PROFESSIONAL
UNIVERSITY
TRANSFORMING EDUCATION TRANSFORMING INDIA
PRASENTATION
ON
E-CHOUPAL
Compiled by: BUNTY YADAV
Q4109 B46

2. INTRODUCTION
E-CHOUPAL
“e-choupal,the unique web based initiative of ITC’s
agri business division,offers the formers of india all
the information,product and services they need to
enhance farm productivity,improve farm-gate price
realisation and cut transaction costs.Farmers can
access latest local and globle information on
weather,scientific farming practices as well as
market prices at the village Itself through this web
portal-in regional languages.choupal also facilitates
supply of high quality farm inputs as well as
purchase of commodities at their doorstep.”

3. ITC’s LIMITED
100 INSPIRING YEARS
Chairman of ITC LIMITED: Y C Deveshwar
SUSTAINABILITY IN ACTION:
 Eco-friendly paperboard and papers.
 Irrigating of 70,000 hectares of dryland.
 Education over 2,80,000 childrens.
 Brands that delight over 100 million households.
 Greenest luxury hotel chain in the world.
 Empowring 4 millions formars through e-choupal.
 Greening over 1.16.000 hectares.
 ITC is the only company in the world to be:
-Carbon positive,
-Water positive and
-Solid wast recycling positive

4. WHAT IS E-CHOUPAL?
 It is developed by ITC
 “village meeting place”.
 The main attractiveness of e-choupal is that it can
be used for connecting large producers/small
producers and small&large users,
 Place where vendors and customers come
together.
 It is necessary because of rural development.

5. e-Choupals
S
An Overview a
n
c V
VSAT/ Internet h i
Information Flow a l
I l l
T a a
C k g
e
ITC Local
Hub
Samyojak
Physical Flow
Agricultural Best-Practices, Weather, FAQ’s
Prices
Produce
Virtuous Aggregated demand for inputs
Cycle
Agricultural Inputs
Information from the ‘trenches’
Ideas for new products and services

6. BENEFIT OF E-CHOUPAL
 e-choupal provides farmers with all the market
information
o Creative use of information technology through e-
choupal,like
 Real time information on mansoon,
 Price,news,risk management
 Modern farming practices,
 Facilitated the interaction between company and
village community.
o Latest farming techniques.

7.  All the information is costomized according to local
farmers requirement and provide into the local
language through computers.
 New made-to-design hubs(Choupal Sagar) being
built, to overcome the shortage of space in the
traditional warehouses for parking (tractors / trollies)
and farmer utilities,besides many operational
problems.

8. BARRIERS
 Training villagers in use of internet
 Power supply and rural connectivity
 Logistics(transportation ,location)
 Challenge of imparting skills to the first time internet
users in remote and inaccessible areas of rural
India.
 Infrastructural inadequacies

9. SEVERAL ALTERNATIVE AND INNOVATIVE
SOLUTIONS
 Power back-up through batteries charged by Solar
panels.
 Upgrading BSNL exchanges with RNS(RADIO
NETWORK SUBSYSTEM) kits.
 Installation of VSAT equipment.
 Mobile Choupals.
 Bulk storage, handling & transportation facilities to
improve logistics efficiencies.
 24x7 helpdesk etc.

11. NOW E-CHAUPAL
E-CHAUPAL NOW
STATES COVERED 10
VILLAGES COVERED 40,000
NO. OF E-CHAUPALS 6,500
FARMERS E-EMPOWERED 4 million

13. THANK YOU