This document provides statistics on social media platform usage in the UK and worldwide. It then examines the pros and cons of different social media platforms like blogs, YouTube, Facebook, Twitter and LinkedIn for business purposes. It outlines a sample social media strategy for a life coach, including niche, keywords, content plan, implementation, and goals. The strategy aims to generate at least one new client per month through engaging content and cross-promotion across multiple platforms.

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2. STATISTICS
• Population in the UK 63m
• Internet users in the UK 51.4m
• Facebook users 30m in the UK. 800m worldwide. 50% login
every day. 2bn liked or comments world wide every day
• Twitter
200m users worldwide. 6m in the UK. 110m tweets
per day worldwide. 1.6bn search queries per day world wide
• Linked in 6m users in the UK

3. WHICH PLATFORM
• Blogs
• You tube
• Linked In
• Twitter
• Facebook

4. BLOGS
• Set yourself up as the expert
• Comment on trends in your industry
• React to Market commentary/Media
• Link to your website, articles written
• Allow comments/interaction

5. YOU TUBE
• Speak directly to your audience
• Set up your own channel
• Link to your blog, articles, website
• React to Market commentary/Media
• Link to your website, articles written, media links
• Allow interaction with followers

6. FACEBOOK
• Set up profile, group or a page
• Join other group and 'like' pages
• Upload photos, videos and links
• Add 'friends' and create a network
• Interact with others
• Change status paragraph 2 or 3 times a day

7. TWITTER
• One sentence bio
• 'Tweet' with 140 characters as often as you like
• Follow people and encourage them to follow you
• Re-tweet other people's tweets
• Post links to interesting articles
• Search using # for popular topics
• Set up lists to organise people you follow or follow other lists

8. LINKED IN
• Set up profile - online CV
• Join Groups and interact
• Update status - 1 per day
• Recommend other contacts
• Search for contracts/jobs
• Advertise services
• Build network and connections in your niche
• More professional than Facebook

9. MISSING OUT?
• OnFacebook - search for Debt Collection, Insurance, Toyota,
Consumer Credit, Money Management
• On Twitter
- search for Debt Monkey, CAB, CCCS, Tech
Crunch, CNN, Honda, Money Advice Trust
• On Linked-In - search for Debt Reduction, Training, IT,
Insurance, Employees from Lombard; Kensington; CCCS;
Hitachi Capital, Solictors

10. PRO'S AND CONS
• PRO'S
• Information
• CONS
• Expert status
• Information overload
• Interaction
• Time intensive
• Build your brand
• Improve credibility • Which platform
• Marketing/advertising • Don't know what to say
• Improve outreach
• Scared
• Showcase your skill/service
• Too personal
• Make money via more clients

11. STRATEGY
• NICHE • LINKING
• KEYWORDS • IMPLEMENT
• CONTENT PLAN • ACTION
• AIMS • GOALS

12. MAGIC KEY SOCIAL MEDIA
STRATEGY
• NICHE
• The no.1 life coach in film and television
• KEYWORDS
• Film, TV, focus, motivation, self
belief, confidence,
coaching for media, coaching for entertainment,
coaching for actors, producers, directors and
writers

13. MAGIC KEY SOCIAL MEDIA
STRATEGY
• CONTENT PLAN
• Link all social media sites to each other and cross pollinate
• Monday: weekly Magic Quips and Magic Movie Blog
• Tuesday: Magic Tweet
• 15th of month: Magic Minute Newsletter
• Slideshare: upload one thing per month
• MagicLink: contribute to discussion each week in Groups
on Facebook and Linked In
• Friday Facebook: put something of value on Facebook Page

14. MAGIC KEY SOCIAL MEDIA
STRATEGY
• AIMS
• At least one new client every month
•3 new enquiries each week
• Give value each week
• Get further up the 'food chain'
• Retain clients for at least 3 months
• Sell 8 Week Makeover worldwide

15. MAGIC KEY SOCIAL MEDIA
STRATEGY
• LINKING
• Find other people to promote each month
• Find other newsletters for my contribution
• Increase links to my website from other websites
• Link Magic Key online presence with social media

16. MAGIC KEY SOCIAL MEDIA
STRATEGY
• IMPLEMENTATION/ACTION
• Monday: keyword, Magic Quip, Hootsuite, Magic Movie Blog
• Friday: Facebook Page weekly, Blog each month
• Facebook: invite discussion/comment/feedback
• Twitter: interact with followers, give value as well as promote 30/30/30
• Check contact database for linking
• Niche, niche, niche
• Visualise - see it happen

17. MAGIC KEY SOCIAL MEDIA
STRATEGY
• GOALS
•6 coaching one to one clients per month
•4 people on workshops per month
• Sell six '8Week Makeover' programmes per month
• Grow newsletter to 500 by 31 December
• Get paid talks/presentations/coaching gigs - 1 per month

18. MANAGEMENT/RESOURCES
• slideshare.net. wordpress.com. blogger.com
• .posterous.com. constantcontact.com
• verticalresponse.com. eventbrite.com gist.com
• http://audacity.sourceforge.net. http://nutshellmail.com
• hootsuite.com. tweetdeck.com seesmic.com

19. ALL FOR ONE
29 SEPTEMBER 2011