44. 多少才算够?
Increase in Increase in content % change in
Ratio of posts to No of positive 3rd
Engagement community views or content / channel
comments / replies party comments
memberships downloads subs
% change in Correlation of % change in
Customer % Change in % change in
customer sentiment to overall positive
Satisfaction customer retention customer loyalty
satisfaction satisfaction sentiment
% Change in % change in % change in
Social Content % change in % change in blog
Facebook Likes / YouTube Likes / content tagged or
Mobility Twitter retweets trackbacks
shares embeds ranked
Thought % Change in SOV per % change in Cisco Increase in topical Increase in perception
Leadership thought leader topic thought leaders quoted content coverage of C. as thought leader
Message % of conversations carrying one % change in key messages in social % change in awareness and
Resonance or more key messages media conversations credibility of key messages
% change in aided / unaided % change preference in specific % change in positive sentiment
Market Awareness
awareness vs. competition markets vs. competition vs. competition
% change in no. of times C. is % Change in no. of times C.
% change in perceived position
Market position positioned favourably in mentioned positively in key blogs
relative to competition
conversation vs. competition and communities vs. competition
% change in correlation
% change in cost per % change in desirable
Leads / Sales / % change in cost per between social media
contact or cost per mentions of key sales
Market Share qualified lead conversations and
customer acquisition drivers
qualified leads
Decline in cost per message
Efficiency of Decline in cost Decline in cost
communicated (budget divided
Communications per click through per engagement
by message appearnces)
http://blogs.cisco.com/socialmedia/measuring-social-media-and-its-impact-on-your-
brand/