Talk by Darian Shimy, VP Engineering - Weebly, at Stanford on Feb 1 2016, in our session on 'European Market Entry for Silicon Valley Startups'. Website: http://www.StanfordEuropreneurs.org YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs Twitter: @Europreneurs

1. STAGES OF LOCALIZATION
DARIAN SHIMY - @DSHIMY
VP OF ENGINEERING, WEEBLY
EUROPEAN ENTREPRENEURSHIP & INNOVATION
STANFORD ENGINEERING
FEB 1, 2016

2. Trusted by 30 Million people worldwide

4. 271EMPLOYEES

5. 15LANGUAGES

6. 30MSITE CREATORS

7. 170COUNTRIES

8. 250MMONTHLY USERS

9. AS YOUR BUSINESS EVOLVES, SO MUST
YOUR INTERNATIONAL STRATEGY.

10. STAGE 1
GETTING STARTED

11. DEMANDS FROM INTERNATIONAL USERS
WOULD BE A GOOD PROBLEM TO HAVE.
Startup Founder
STAGE 1: GETTING STARTED

12. NONE
STRATEGY

13. STAGE 2
EASY GROWTH

14. Country Traffic
Australia 2%
Brazil > 1%
Canada 10%
China > 1%
France > 1%
Germany > 1%
Great Britain 5%
India 2%
Mexico > 1%
United States 80%

15. Country Traffic Language
Australia 2% English
Brazil < 1% Portuguese
Canada 10% English
China < 1% Chinese
France < 1% French
Germany < 1% German
Great Britain 5% English
India 2% Hindi/English
Mexico < 1% Spanish
United States 80% English

16. ONE SIZE FITS ALL
STRATEGY

17. TRANSLATIONS

18. &

19. MEANT TO SAY
DRAG AND DROP

20. ACTUALLY SAID
DRAG AND SPILL THE WATER

21. 3000

22. MEANT TO SAY
TRUSTED BY 30 MILLION
PEOPLE WORLDWIDE

23. ACTUALLY SAID
YOU TRUST THE WORLD HAS
30 MILLION PEOPLE

24. TRY IT FREE

25. TRY IT FREE
KOSTENLOS AUSPROBIEREN

26. WE SAID ‘LOCALIZATION’
BUT YOU HEARD ‘TRANSLATION’
- European Customer Base
STAGE 2: LOCALIZATION

27. THIS FEELS LIKE WORK

28. STAGE 3
DRIVE GROWTH

29. COUNTRY TARGET
STRATEGY

30. WHERE TO?

31. BUILD AND SHIP

32. THERE IS NO SINGULAR
STRATEGY

33. QUESTIONS
(IF YOU DON’T HAVE ANY QUESTIONS, YOU WEREN’T PAYING ATTENTION.)