Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014
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Gyula Fehér, CTO and founder of Ustream, gave a presentation about the company at Stanford Engineering School. Ustream is a live video platform that has had over 2 billion hours viewed and 80 million users. It was founded in 2006 and is now used widely for events, news coverage, and broadcasting. The company has grown to 80 employees with offices in several countries including its largest office in Budapest, Hungary. Fehér discussed Ustream's business model evolution, market opportunities in online video, and the startup culture and ecosystem in Budapest.
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Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014
- 1. ! European Innovation and Enterpreneurship ! at Stanford! Gyula Fehér! ! CTO & Founder! gyula.feher@ustream.tv! ! March 10 2014! Stanford Engineering School!
- 2. Our mission is to empower businesses and societies to be more transparent, more productive and create deeper relationships through the power of video.!
- 3. An introduction of Ustream! ! § 2 billion hours viewed! § Average 25 minutes viewed per video! § 80 million users! § 2013 Best Live Video Platform!
- 4. An introduction of Ustream! ! § 2 billion hours viewed! § Average 25 minutes viewed per video! § 80 million users! § 2013 Best Live Video Platform!
- 6. Ustream today! ! § Founded in Dec 2006! § 80 million users per month! § 250 employees (110 in Hungary)! § 60 million USD investment (Angel, Series A and B)! San Francisco! Los Angeles! Budapest! Seoul! Tokyo!
- 7. Budapest and Hungary location! ! Budapest! Hungary!Headcount composition! R&D! BI! Sales! G&A!
- 10. The early days!
- 11. The early days!
- 12. Key milestones & business model! 2008! 2009! 2010! 2011! 2013!2007! 2012! let’s find our users first and then we will figure out! let’s put some Google ads on it! do prerolls, too!! users are willing to pay for ad-free! users are willing to pay for more features, too! Focus on SaaS business line! Angel round! ! Series A! ! Series B! ! SaaS! first attempt! Obama! Inaguration! First live show ! on mobile! Occupy WS! citizen journalism! Sony PS4! global announcement! 1.5% of the internet! Apple keynote! more viewers than! CNN, HLN, and ! CNBC combined! Russian! protests! SaaS! Rethink, keeping! It simple! !
- 13. Our business model! ! § Freemium / CSR! § Pro broadcasting ! § SaaS / Enterprise focus! § Major model change in 2012! ! 2011! 2012! 2013! SAAS! ADS!
- 14. Market space and size! ! § Rapidly Growing TAM! § $13.5B Total Market! § Video Marketing Tools : $5.9B! § Online Video Platforms: $7.6B! $1.6B! $2.1B! $2.8B! $3.5B! $4.2B! $5.0B! $5.9B!$2.3B! $2.5B! $3.5B! $4.1B! $5.8B! $6.6B! $7.6B! 2011! 2012! 2013! 2014! 2015! 2016! 2017! Marketing tools! Video Platforms!
- 15. Life at Ustream Hungary! ! § ‘A piece of Silicon Valley’! § Inspirational environment! § Mixture of open and breakout spaces! § Home of hackathons, meetups and networking events! !
- 19. The Ustream Cloud! ! There is a wide range of video streaming platform offerings, but few with fully owned proprietary technology and infrastructure.! ! We do not have black boxes at Ustream – our streaming architecture is built from scratch from ingest to delivery, and we have complete control over what happens inside.! UMS UHS UHLS UTCP UCDN Startup atmosphere ! in Budapest! ! § Growing attention and ecosystem! § Resources! § Successful examples! § Atmosphere! § Great expert knowledge, restricted experience! § Steep learning curve! !
- 20. Evolution of startup ecosystem in Budapest!
- 21. Gyula Fehér! ! CTO & Founder! gyula.feher@ustream.tv! ! European Innovation and Enterpreneurship! ! ! Thank you! ! at Stanford!