Charitable Gift Giving Product Launch Program

1. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Charitable Giving
Program Launch
By Business901

2. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Charitable Giving
Nonprofits receive Long Term Security
but BALANCE Short Term needs
Donors are not only GIVING
but INVESTING in future of organization
See
Define Opportunity
Donor Persona

3. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
• Testimonials • Manpower
• Stories • Ezine, Internet
• Extend • Database
Conversation Donor Nonprofit
Business Mutual
Insurance
• Marketing Program 901 Co. • Reinsurance
• Press Releases • Annuities
• Copywriting, Templates • Life Insurance
Plan
Must Bring a cohesive team together
Determine resources, capital and human
Products to offer
Team structure

4. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Build Program based on Donor needs and wants:
• Demonstrate immediate rewards of contribution
• Show advantages of giving sooner rather than later
• Donors can realize significant guaranteed returns
• Provide a safe vehicle of investment in trouble times
• Provide long term care benefits
• Reduce fear of running out of money during lifetime
Imagine
• Provide structure that is easy to do with donor advantages
• Provides for additional funding efforts

5. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Vehicles to use for Fundraising:
• Multiplying donated dollars through life insurance
• Structuring life insurance to generate ongoing funds for a non-profit
• Tax consequences of a life insurance donation
• Options for ownership of life insurance
• Starting a charitable gift annuity program
• Determining rates for a charitable gift annuity
• Generating current non-profit income from a charitable gift
• Reducing the risk of gift annuities through reinsurance
Design/Ask
• Focus on donor’s Long term needs
• Convenience of process, adaptability and use
• Minimize risk to donor
• Use of a well versed specialist

6. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Week1 Week2 Week3 Week4 Week5 Week6
Announcements
Form Committee
Events/Workshops
Meet with
Development Director
Key Board
Testimonials/Profiles
Members/Donors
Execute
• Develop processes and programs
• Produce key targets
• Institute an easy to understand acceptance criteria
• Satisfy customer’s long term needs

7. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Donor
Base
Initial Strategic
Volunteers
Cycle
Partners
Referral
Partners
Renew
• Improve the process 1st from the donor’s point of view
• Simplify process
• Bring broader donor base into play

8. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Unlock the Opportunities

9. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Fast Track Your Launch

10. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
• Define Opportunity
See • Donor Persona
• Provide structure that is easy to do with donor advantages
Plan • Provides for additional funding efforts
• Provide structure that is easy to do with donor advantages
Imagine • Provides for additional funding efforts
• Focus on donor’s Long term needs
• Convenience of process, adaptability and use
Design • Minimize risk to donor
• Use of a well versed specialist
• Develop processes and programs
• Produce key targets
Execute • Institute an easy to understand acceptance criteria
• Satisfy customer’s long term needs
• Improve the process 1st from the donor’s point of view
• Simplify process
Renew • Bring broader donor base into play

11. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
See
Plan
Imagine
Design
Execute
Renew
SPIDER Program Launch
Joseph T. Dager
Ph: 260-438-0411
Fax: 260-818-2022
Email: jtdager@business901.com
Web/Blog: http://www.business901.com
Web/Blog: http://www.FundingYourNonprofit.com
Twitter: @business901

12. Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Connecting Your Passion - 7 Step Nonprofit Marketing Program
What: 60 minute presentation on 7-Step Nonprofit Marketing Guide
When: Every 2 weeks of each month on Thursday, 11-00AM – 12:00PM Est.,
Can’t make this time, please contact us for other available times.
So, who will benefit . . .
If you are just starting your organization
If you want to take your organization to the next level
If you can’t seem to get your marketing unstuck
If you know you need different marketing but your organization doesn’t get it
If you ever wondered why nobody talks about marketing as a system
If you simply know that your organization could do better.
Event Registration & Description
Email: jtdager@business901.com
Web/Blog: http://www.business901.com
Web/Blog: http://www.FundingYourNonprofit.com
Twitter: @business901