Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.

1. The Mobile Internet Because every customer is mobile FoadFadaghi– Research Director & Principal Analyst for Mobility and Media, Telsyte Dan Swan – Head of Client Services & Operations, Mogeneration Ian Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank

2. The Mobile Internet Because every customer is mobile FoadFadaghi - Research Director & Principal Analyst for Mobility and Media, Telsyte Dan Swan – Head of Client Services & Operations, Mogeneration Ian Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank

3. Tablet Digital PublishingMogeneration Dan Swan

4. Why Publish to Tablet? Tablet trends 750,000 iPads sold to date with over 1million by end of 2011 PwC Forecast for 5million iPads only by 2015 That’s TWO per household Android devices coming thick and fast but currently have low numbers – approximately 15-30,000 units shipped/sold The 10th billion app was downloaded in January 2011, the global app market set to be worth $25 billion by 2015 with Apple’s share 20% Evolution of data consumption; 3 of the top 10 activities on an iPad; news, magazines and books.

5. What publishers ask for Total control of their brand and their design Grab the opportunity in the new touch technology An easy to learn, easy to use process. Leverage skills and workflows that exist in their business already A cost effective process; with no risky large financial outlays Rich customer engagement when and where they want it ROI on digital content Mogeneration’s Oomph Digital Publishing platform answers this.

6. Mogeneration’s Oomph Licensed publishing platform that enables traditional publishers, corporates and agencies to create beautiful magazine style applications. Oomph brings words, photos, video, audio, location and touch experiences together using the skills and workflows that exist in your business already Simplicity - Designers not programmers – no integration needed No cost of ownership - we take care of software updates, support, new feature releases Allows you to broaden your brand, create new revenue streams and captivate and engage your audience

7. You’re in good company

8. Some of our SME’s

9. New World of Analytics Brings a new level of accountability to publishing Dashboard view of length and frequency of Sessions (per day/ week/ month) Compare App performance against existing content, against similar apps in the same category or across the whole app store Track journeys & events – what route did they take, what content did they spend the most time on Did they share info, bookmark it, go to a related website How long they spend engaging/ interacting with advertising/did they respond to the Brand and/or CTA

10. Marketing your App Jump in – make it a priority for your whole business As with all Digital Media – use the data - measure; analyse; optimise the user content experience Leverage the HUGE digital distribution networks: Apple App store – PAID downloads & subscriptions Google Adwords – Performance driven ads Social media – Facebook, Twitter, etc all extend your brand and reinforce with CTA “Download & BUY App” Don’t forget to leverage offline media– print, radio, TV, etc to showcase your apps and content And finally… It’s all Digital… don’t let the Tablet be as the iPod was to the music industry.

11. Future Opportunities/ Challenges Advertising – better targeting, more specific feedback for media & sales Learn what type of content, media, CTA’s, etc works in this environment. Potential to overlay it with audit data. Create new revenue streams & advertising business models Track app subscriptions – provide discounted rates, membership discounts. Paywall creates revenue for digital data that historically was free, safe guarding your skilled workforce and content.

12. Contact Dan Swan Head of Client Service +61 415 124 475 dan@mogeneration.com

13. The Mobile Internet Because every customer is mobile FoadFadaghi – Research Director & Principal Analyst for Mobility and Media, Telsyte Dan Swan – Head of Client Services & Operations, Mogeneration Ian Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank

14. Webling Interactive Mobile Marketing for SME’s Strategies for the future of mobile Ian Farmer Strategy Director Webling

15. 35% of Smartphone users use an app before getting out of bed Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab

16. Elements of a Mobile Strategy

17. Mobile Strategy: Branded Entertainment

19. Helped you learn more about something 37%Source: “A Global Perspective on Mobile Advertising” Consider mobile within advertising mix

20. Mobile Strategy: QR codes From print, outdoor to online Extend communications

22. 2.5 million items via mobile (Aust 2010)

23. One every 15 seconds or $2M / week

24. 8% of Australian eBay transactions - Mobile

25. Selling App - simplified experience

26. Mobile commerce in Aust $155 million

27. = World in 2009Does your business allow for m-commerce? 6/8/2011 20

28. Mobile Strategy: Twitter >40% of tweets published from mobile device Establishing relationships with key influencers Mobile communications channel “Special 2 for 1 offer today only”

29. Mobile Strategy: Podcast / Vodcasts Live / pre-corded broadcasts Product instruction What Mobile friendly content do you have? Short 2-3 mins http://www.dailygrape.net

30. Mobile Strategy: Places

31. Mobile Strategy: Location based marketing Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.

33. Promotes product trial

35. SME Takeaways for mobile

36. Tip # 1: Mobilise your website Have you logged into your website via your smartphone? What core information on mobile? Include Mobile sitemap Review metrics

37. Tip # 2 Stake your claim to places pages

38. Tip # 3: Encourage Testimonials, Rate & Reviews Understand that people will review you, help them Future mobile web will be dominated by maturing recommendation engines

39. Tip # 4: Encourage and reward check-ins Is foot-traffic important for your business? Recognise the viral effect of the check-in Facebook deals launching soon in Aust Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.

40. Tip #5 Experiment while you can Don’t FAIL to LEARN DO FAIL to LEARN

41. Ian Farmerian@webling.com.auTwitter: @ifarmer webling interactive Extraordinary Brand Experiences Online www.webling.com.au

42. The Mobile Internet Because every customer is mobile Please join us at these upcoming Let’s Talk Business events: Leadership Exchange – Role models for success Tuesday 19 July Tickets can be purchased tonight at the registration desk