Más contenido relacionado Who's Really Reading Your Company Blog?5. No one will read your blog if
you never start blogging
in the first place
10. But they read your blog to
detect relevant keywords
to help rank your website
14. After discovering your website,
your blog can easily contain
expert insight that the media
is looking to find.
17. A company blog is the
perfect pedestal to differentiate
yourself from the competition.
18. You can showcase your industry
knowledge and expertise
on your blog, setting yourself
apart from the competition,
20. A solid blogging strategy
will give snooping
competitors a run
for their money
21. They’ll have to figure out a
way to keep pace with
your strong online presence
(and their business you’re stealing away)
24. Customers can land on
your blog while they are
browsing for general
product information.
28. While Google is a go-to tool
for problem solving, your
blog can offer the actual
solution for your customers.
29. The key is to give your
readers something
valuable that they can
start using today
32. To satisfy your reader’s
curiosity (when your pricing isn’t
straightforward), offer a general
base price of your product that
increases by a percentage
with each upgrade.
37. Above all else, your customers
want to know how your product or
solution will help them solve
problems or improve their life.