![[object Object],Hare Chevrolet is a General Motors dealership located in Noblesville, Indiana. They fully participate in several social media platforms, including Twitter, Facebook and YouTube. They have successfully created a positive image surrounding their brand using these social media platforms which allows them to enjoy great success. They have been able to do this by making a significant time investment into their online presences. Direct advertisement is only an ancillary function of their online presences and is rarely employed. Moreover, they use their online presences to participate in online discussions and interact directly with their community and customers. By interacting directly with their customers, they are able to create a buzz around their business that is enviable. Other brands can learn from their social media strategies how to make a successful online presence that will lead to a captive audience that is willing to hear what the brand has to say.<br />Brands and businesses should use their online presences in order to create an online personality for themselves. While traditional advertisement is cold and not personable, social media should be warm and have an obvious person behind it. There should be unique personality expressed that allows customers to feel like they are interacting with a friend and not a business entity. Brands should also actively participate in their social media by posting something regularly. Active participation is crucial to foster a feeling of personality rather than advertisement. This personal feeling and active participation is what allows businesses to be widely adopted by customers and invited into their social media feeds and timelines.<br />,[object Object]](https://image.slidesharecdn.com/executive-summary-hare-chevrolet-is-a-general-motors-dealership2574/85/Executive-Summary-Hare-Chevrolet-is-a-General-Motors-dealership-1-320.jpg)
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- 9. References5