1. I’m Thinkin’ √ Liana Butkunas A40609384 Final Presentation

2. Current Marketing Plan Creative advertisements that focus on low price and value menu and signature sandwhiches TV Commercials Billboards Rebates and offers to loyal customers Coupons Text message discounts

3. Current Strategy’s Pitfalls Arby’s has started electronic campaign with text messages, but have not utilized the Internet Facebook, Twitter, Blog, etc. Social media will enhance customer loyalty and better target the market segment

6. …What Else is New? PR The company will now have a blog updating customers about important news/progress Opens opportunities for publicizing sponsorships and promotions Will make the company more personable

7. Bringing It All Together The overall Internet campaign will coincide There will be links to each on the Arby’s website Will all stylistically look the same Arby’s is already an recognizable brand, but with this strategy it will become even more familiar Through social media it can be in the minds of consumers more often

8. Measuring Campaign Success Arby’s can monitor followers on Twitter, friends on Facebook, and amount of check in’s for each region Survey’s asking consumer opinion of new strategy Feedback from social media sites Monitor traffic to company website Compare to traffic before/after the new media strategy

9. Budget Suggestions Hire additional staff to manage social media campaign Writers for blog, copywriters for social media accounts, organizational staff for media traffic etc. Also hire web designers to make blog and accounts so that they can be visually appealing and professional looking

10. Budget Allocation Push coupons and promotions during high times Budget for promotions and new staff *Expenses will be relatively low