Strategic Selling: Dancing with Technology Goliaths when you are David

How to Dance With the Technology Giants When You are David - or – How To Turn Your Biggest Competitors Into Your Key Strategic Partners CEO Fusion, December 8, 2006 Copyright 2006 Behr & Associates Inc.

Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purpose Of This Presentation Today

Purpose of this Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Behr & Associates – Who The Hell Are We? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Behr & Associates – Who The Hell Are We?

What Should You Take Away From This Presentation?

What Should You Take Away From This Session? ,[object Object],[object Object],[object Object],[object Object]

The Elements of The Technology Game for Canadian Tech Companies in the 21 st Century

Realities of the Technology World Today – Time for a History Lesson! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Realities of the Canadian Technology company today -- Who’s Your Daddy? Sound Like You?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Realities of the Canadian Technology company today -- Who’s Your Daddy? (cont’d)

Realities of the Canadian Technology company today -- Who’s Your Daddy? (cont’d) ,[object Object],[object Object],[object Object],[object Object]

The “Name of the Game” – Getting Ready for the Dance ,[object Object],[object Object],[object Object],[object Object],[object Object]

The “Name of the Game” – Getting Ready for the Dance (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ To Thine own Self Be True” -- Gotta Know When to Hold ‘Em, Know When to Fold ‘Em… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process in Real World Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object],[object Object]

Strategic Selling: Dancing with Technology Goliaths when you are David

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Strategic Selling: Dancing with Technology Goliaths when you are David