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Sustainable rural
development by
rejuvenating agro
based ecosystem
Agri team:
Anne Pihlanto (MTT) Baoru Yang (University of Turku)
Chand Malu (Shahi /Yogatech) Hilkka Vihinen (MTT)
IB Thakur (Drishtee) Leena Oosterberg (FinPro)
Minna Kahala (MTT) Mauri Ahlberg (University of Helsinki/NatureGate)
Sirpa Kurppa (MTT)
Farmer’s challenges
 Reduced land holding
 Non-viability of crops
 Non-inspirational nature of the work
 Migration
 Mind set and cultural rigidity
 No value addition
Value network
Key actors in ecosystem
 Local biodiversity
 Local laborand families
 Farmers, fishermen and clubs
 Machinery and chemical providers
 Seed producers
 Wholesalers
 NGO
 Government
Gaps
 Knowledge and education
 Farmers and fishermen’s
organization
 Social status
 Woman employment
 Social entrepreneurships
 Policies & processes
 Valueaddition
Need
To create inspiring and meaningful work for
the sustainable rural India by active
participationof social entrepreneur &
industry and value networks leading to better
life.
Intiative 1: NatureGate Bihar
• AIM
To create NatureGate Bihar Online service for
species identification, digital mapping of distribution
and sustainable use of biodiversity. Especially, edible
wild plants (260 - 300), mango and their diseases.
• IMPACT
Conservation and sustainable use of local biodiversity
enhancing local sustainable economy and wellbeing.
LOCAL biodiversity is the key.
• HOW
Using NatureGate Online Service, everybody will be able
to identify species and their disesases, easily,
interactively, without any previous knowledge, just by
observing and clicking, and get useful knowledge.
WHEN:
• First 12 months: Creating foundations for NatureGate Bihar Online
Service, finding partners, making agreements, contracts, starting
work.
• Next 12 months: Using NatureGate Bihar Online Service, collecting
user experiences, continually improving the service.
NEEDS:
• FUNDING for licence to use patented tool, salaries, server creation
and maintenance.
• Local university experts,
• Indian entrepreneurs (e.g. education, ecotourism, fruit business,
medicine, spice)
• Good contacts to administrators to promote its use in sustainable
education, business, economy, ecotourism etc.
Initiative 1: NatureGate cont...
Initiative 2: Model school
NEED: TransferringIndian rural society to the path of an inclusive sustainablebio-
economy
• Improved education
• Public awareness,self efficacy(empowerment)
• Participatory approach,network building
• Improved food security (affordability,availability,and quality)
• Subsidiarity in decision making (inclusiveness)
 Sustainabletechniques and methods taken to use
 New business models built up
 New governance
Impact: Key elements built for transformationprocessfor sustainablebioeconomy and
welfareof Bihar rural societies
WHAT:
a) Action Model: Holistic approach to a rural model school
• School catering , sustainable diet building, provisionsustainable novel protein
products, nutrient circulation
• Food education, experiential learning, efficacy building, empowerment
• Public awareness,social entrepreneurship,value addition to private entrepreneurship
Initiative 2: Model school cont...
b) Networks:
•Finnish and Indian educational institutions – framework
•MTT Agrifood ResearchFinland (+Aalto university) – knowledge - initial ownership
•Schools (teachers) and villages (parents and children)– for actors
•Social (NGO) and private entrepreneurs– materialsand actors
•Finnish and Indian companies – as facilitators
Partners:
• Potential food companies
c) Resources
• When/timeline: concept building1-6/2015, facilitation 7-12 /2015, initiationof
the pilot processes 10/2015- 10/2016, implementationon society level 10/2016-
• What are the gaps: funding for context building and cost benefit assessment 250
k€, local resources, facilitiesfor piloting
Initiative 3: Natural preservatives (Project: FINDfood)
• What:
Screening natural food preservatives from plant materials from Finland and
India for global market
• Networks
– University of Turku, Centre of Food Technology Research Institute (CFTRI,
India), companies in food, health, well-being and marketing sectors
• Resources
– Funding from TEKES and DBT, expertise and self-funding from all the
partners
– Funding support is needed for such development work in 2015-2016
• When
– FINDfood project: 2013-2014. Bioactive extract have been developed
and extraction technologies have been optimised by the project
• Gaps: Technological solutions are needed for
– application of bioactive extracts in food products
– development of functional food packages.
Challenge in agro sector and rural
economy can be overcome by
reorganising the value network

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Agriculture and natural resources initiatives 2014-05-20

  • 1. Sustainable rural development by rejuvenating agro based ecosystem Agri team: Anne Pihlanto (MTT) Baoru Yang (University of Turku) Chand Malu (Shahi /Yogatech) Hilkka Vihinen (MTT) IB Thakur (Drishtee) Leena Oosterberg (FinPro) Minna Kahala (MTT) Mauri Ahlberg (University of Helsinki/NatureGate) Sirpa Kurppa (MTT)
  • 2. Farmer’s challenges  Reduced land holding  Non-viability of crops  Non-inspirational nature of the work  Migration  Mind set and cultural rigidity  No value addition
  • 3. Value network Key actors in ecosystem  Local biodiversity  Local laborand families  Farmers, fishermen and clubs  Machinery and chemical providers  Seed producers  Wholesalers  NGO  Government Gaps  Knowledge and education  Farmers and fishermen’s organization  Social status  Woman employment  Social entrepreneurships  Policies & processes  Valueaddition
  • 4. Need To create inspiring and meaningful work for the sustainable rural India by active participationof social entrepreneur & industry and value networks leading to better life.
  • 5. Intiative 1: NatureGate Bihar • AIM To create NatureGate Bihar Online service for species identification, digital mapping of distribution and sustainable use of biodiversity. Especially, edible wild plants (260 - 300), mango and their diseases. • IMPACT Conservation and sustainable use of local biodiversity enhancing local sustainable economy and wellbeing. LOCAL biodiversity is the key. • HOW Using NatureGate Online Service, everybody will be able to identify species and their disesases, easily, interactively, without any previous knowledge, just by observing and clicking, and get useful knowledge.
  • 6. WHEN: • First 12 months: Creating foundations for NatureGate Bihar Online Service, finding partners, making agreements, contracts, starting work. • Next 12 months: Using NatureGate Bihar Online Service, collecting user experiences, continually improving the service. NEEDS: • FUNDING for licence to use patented tool, salaries, server creation and maintenance. • Local university experts, • Indian entrepreneurs (e.g. education, ecotourism, fruit business, medicine, spice) • Good contacts to administrators to promote its use in sustainable education, business, economy, ecotourism etc. Initiative 1: NatureGate cont...
  • 7. Initiative 2: Model school NEED: TransferringIndian rural society to the path of an inclusive sustainablebio- economy • Improved education • Public awareness,self efficacy(empowerment) • Participatory approach,network building • Improved food security (affordability,availability,and quality) • Subsidiarity in decision making (inclusiveness)  Sustainabletechniques and methods taken to use  New business models built up  New governance Impact: Key elements built for transformationprocessfor sustainablebioeconomy and welfareof Bihar rural societies WHAT: a) Action Model: Holistic approach to a rural model school • School catering , sustainable diet building, provisionsustainable novel protein products, nutrient circulation • Food education, experiential learning, efficacy building, empowerment • Public awareness,social entrepreneurship,value addition to private entrepreneurship
  • 8. Initiative 2: Model school cont... b) Networks: •Finnish and Indian educational institutions – framework •MTT Agrifood ResearchFinland (+Aalto university) – knowledge - initial ownership •Schools (teachers) and villages (parents and children)– for actors •Social (NGO) and private entrepreneurs– materialsand actors •Finnish and Indian companies – as facilitators Partners: • Potential food companies c) Resources • When/timeline: concept building1-6/2015, facilitation 7-12 /2015, initiationof the pilot processes 10/2015- 10/2016, implementationon society level 10/2016- • What are the gaps: funding for context building and cost benefit assessment 250 k€, local resources, facilitiesfor piloting
  • 9. Initiative 3: Natural preservatives (Project: FINDfood) • What: Screening natural food preservatives from plant materials from Finland and India for global market • Networks – University of Turku, Centre of Food Technology Research Institute (CFTRI, India), companies in food, health, well-being and marketing sectors • Resources – Funding from TEKES and DBT, expertise and self-funding from all the partners – Funding support is needed for such development work in 2015-2016 • When – FINDfood project: 2013-2014. Bioactive extract have been developed and extraction technologies have been optimised by the project • Gaps: Technological solutions are needed for – application of bioactive extracts in food products – development of functional food packages.
  • 10. Challenge in agro sector and rural economy can be overcome by reorganising the value network