High level overview of Wellvolution vision, strategy and outcomes. Highlights wellness 2.0 model focused on making wellbeing rewarding, easy, social, fun, iconic & real.

1. Do it different. Make a difference.
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2. wellness has evolved
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3. make it rewarding: the basics
I. reconsider cash…link to benefits…seize the 20%
II. embrace outcomes…show compassion
III. perfect is the enemy of the good
BMI & Mortality Risk Health Risks & Costs
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Low Risk Med Risk High Risk
Medical/Pharma Absence Workers Comp S-T Disability
Source: Bray et al. West J Med 1988;149:429–41. Source: Wright, Beard, Edington. JOEM. 44(12):1126-1134, 2002.
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4. make it rewarding: behavioral economics
“Regret contest” applies
multiple principles of
behavioral economics
including prospect theory,
anticipated regret and
saliency.
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5. make it easy
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6. make it social
Source: MeYouHealth, a Healthways, Inc. company
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7. make it fun
Source: Gartner, Inc.
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8. make it iconic
brand anti-matter
brand matters
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9. make it real
90%
75%
60%
45%
30%
15%
0%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Wellness Assessment Biometrics Health Goals/Program
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