Gravity Summit January 18, 2012 Seminar
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Slides for 3 hour Social Media for Business Seminar by Beverly Macy and Teri Thompson
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Gravity Summit January 18, 2012 Seminar
- 1. Social Media For Business What You Need To Know January 18, 2012 Educate. Inform. Empower.
- 5. Find and be found
- 19. Scott Monty – Ford Motors
- 23. From Tech to Haulers
- 24. Blog Ranking Based on the number of incoming or “inbound” links 1)Quality 2) Relevancy 2) Strength 1) Quality – the number, quantity of inbound links to your blog 2) Level of content compatibility 3) Combines 1 & 2
- 34. Free Download Make sure your LinkedIn profile is ready to be found! Visit morphoblue.com for a free LinkedIn template.
- 43. Small Business Survey Social Media Gap 2 in 5 reported Word-of-Mouth main way they got business Research: eMarketer.com Hiscox June 2011
- 44. Getting Started
- 45. Create A Page
- 46. Page for an Institution
- 47. Example: Page for a Professional
- 53. 5 Steps to Success Educate. Inform. Empower.
Notas del editor
- “ Find” means locating a two things: The conversations you see happening about your client. The people who are most likely to become company evangelists whether they are talking about the client or not. It’s important to search the whole social media space to get a sense of what, if anything, is being said. Use Technorai or IceRocket or PubSub to search blogs. You can use any of the previously mentioned podcast directories I mentioned to find Podcasts. Search all the photo and video sharing sites – look for tags with your client’s name. Look at all the social networking sites out there – the “mass appeal” ones as well as the niche ones. Search Delicious, which is a social-bookmarking site. You can also search for meme’s at sites like Tailrank. Meme’s are major subjects that are traveling in the blogosphere. Gather all this information together so you can give the client a picture of what’s happening with their brand in the social media space.
- Expand your reach: Don't just join the groups related to what you do for a living. This won't be where you find new customers. If you are a small business located in Los Angeles, California, and you specialize in making handmade black leather shoes for women, join the "I Love Handmade Shoes" group on LinkedIn. Participate: Once you are accepted as a group member, it is important to participate. If group members of "I Love Handmade Shoes" are posting questions about where they can find the best handmade shoes, participate in this conversation. A hard sell can be annoying, so start off by telling them what to watch out for (check the stitching, make sure there is a good return policy, etc.) and then let them know that you have an excellent product and provide a link to photos of your product online and make sure they can order your product from the link you have sent them too. Bigger isn't really better: The "I Love Handmade Shoes" has 15,000 members and was started by a woman in Paris, France. Most of the posts are in French and while it may be fun to practice your broken French with this group, is it really the right place for you to invest your time in? While researching groups on LinkedIn, you also found the group "I Love Handmade Black Leather Shoes" that was created by a woman in Greenville, Delaware. It has 1,800 members and is very active. Which one do you think is a better use of your time? In my opinion, save the broken French for the vacation to Paris. You'll probably gain more traction interacting with your US-based audience.
- Tip #2: Participate by responding to LinkedIn Answers Answering questions on LinkedIn is an excellent way to position yourself as an expert on the topic you are answering the question about. When answering questions related to your industry expertise, linking to other helpful information on a personal blog (that has been optimized for lead generation, i.e., a call-to-action on the page you are linking to) will position you so that you drive targeted (and interested) leads your way.
- Tip #3: Conduct a LinkedIn Search Want to get your foot in the door at that large corporation? Conduct a people search on LinkedIn. Using the drop down menu that is part of the upper right-hand search box, will help you generate targeted results. Once your results are listed, use the options on the left to refine your search. If you do not have any direct connections in your network to someone in that company, check the "2nd connections" box on the left. This will refine your search again and provide a list of names at your target company. On their individual profiles, you will see a list of shared connections. Ask your friends to introduce you via LinkedIn to the people at that target company and you're in! Without question, LinkedIn is a powerful networking tool. However, it is so much more. The entire LinkedIn site is searchable and when used properly, it can be an amazing lead generator. Leads turn into new business, and that cash register starts ringing. Who doesn't like that sound? Don’t waste your time: Leverage your network. Ask them for an introduction. If you don’t have someone you know who can introduce you, purchase some inMails.
- Make sure your
- Make sure your
- We decided on our platforms, our target audience, now we need to build our community…
- We decided on our platforms, our target audience, now we need to build our community…
- We decided on our platforms, our target audience, now we need to build our community…
- We decided on our platforms, our target audience, now we need to build our community…