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Gravity Summit
Gravity Summit

Presentation by John Bishara, CMO, linkedFA, Gravity Summit FutureM, Harvard Faculty Club, 9-12-11

EmpresarialesTecnología
1 de 23
The importance of COMPLIANCE 1 www.linkedFA.com
Why Am I Here? 2 www.linkedFA.com
What is Compliance? 3 www.linkedFA.com
What is Compliance? Whoa Man! Compliance sounds like a total drag! 4 www.linkedFA.com
Social Media vs. Compliance Social Media Compliance • Personal • Conform • True Voice • Pre-approval • Engagement VS • Obedience • Conversational • Accountability • Dynamic • Regulation 5 www.linkedFA.com
Social Media vs. Compliance 6 www.linkedFA.com
What is Compliance, Really? Compliance = Accountability Sarbanes Oxley 7 www.linkedFA.com
Social Media We’re so Disruptive! 8 www.linkedFA.com
What is Compliance, Really? Compliance is… • Brand Management • Reputation Management • Marketing • Public Relations • Customer Service • Damage Control • Accountability… 9 www.linkedFA.com
What is Compliance, Really? Compliance is… Being true to your brand BRAND! GO 10 www.linkedFA.com
The Old Marketing Funnel Enterprise Public Marketing/ Compliance 11 www.linkedFA.com
New Social Media Engagement Enterprise Public Marketing/ Compliance 12 www.linkedFA.com
Oops! 13 www.linkedFA.com
New Social Media Engagement 14 www.linkedFA.com
Compliance Components There are 5 basic aspects to compliance • Documentation & retention • Content • Social Media Policy • Monitoring • Training 15 www.linkedFA.com
Solutions – Document Retention Are you regulated? 16 www.linkedFA.com
Solutions – Document Retention 17 www.linkedFA.com
Solutions – Content How’s your Social Media Policy? 18 www.linkedFA.com
Solutions – Content 19 www.linkedFA.com
Solutions – Content Do you have dedicated staff? 20 www.linkedFA.com
Solutions – Training Is your staff properly trained? 21 www.linkedFA.com
Solutions – Monitoring Is your staff listening? 22 www.linkedFA.com
Contact John Bishara CMO, linkedFA Email: JohnBishara@linkedFA.com Twitter @linkedFA Linkedin: http://www.linkedin.com/in/johnabishara www.linkedFA.com 23 www.linkedFA.com

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Linked fa gs-presentation-compliance

Notas del editor

  1. Talk about FINRA etc.
  2. Social Media policy