Social Media is Cool...Now What?
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Social media provides opportunities for digital intimacy and connecting brands with customers through their voices. It allows for real-time search and crowd-sourced commentary. Personal branding on social media involves creating a presence, monitoring your brand, creating content, and demonstrating intelligent transparency. For small and medium businesses specifically, social media enables location-based engagement, competitive monitoring, and magnified image building.
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Social Media is Cool...Now What?
- 1. We know Social media is cool...
- 2. now what?
- 3. Ben Smithee
- 4. This kills your latest press release The result of true engagement ask questions share thoughts personalize examples photo credit: flickr - theparadigmshifter
- 5. Breaking it Down Revolutionary Evolutionary Synergistic channel Talking “about” SM is no longer an advantage You can’t control the conversation...you never have!
- 6. what does it do for you? Provides a means of digital intimacy Connects your brand with customers and shares it through their voice Real-time search and crowd-sourced commentary
- 7. ra nd ing ersonal B P
- 8. Personal Branding Create a presence Monitor your “brand” Create content or direct traffic Intelligent Transparency “Never eat alone”
- 9. Personal Branding Nobody cares about how many Twitter followers you have....to a certain extent More valuable - RT @ChrisBrogan or @SpychResearch??? - Depends on who you are targeting
- 11. SMB Location-Based Engagement Competitive Monitoring Magnified Image Building Personalization
- 12. who do I get to do this? You Someone that knows SM but brings more to the table Look down, not up
- 14. Corporations Customer Engagement Brand Monitoring “Customer service is an investment not an Product Development expense....and is really marketing” - Tony Hsieh Customer Service Personalized Marketing
- 15. Merging Traditional and New Media video credit: Youtube.com
- 16. Social experiment? Or, brilliant WOM marketing? www.fiestamovement.com
- 17. the other side of branding Transparency Living your message, culture and brand essence 2 things controllable - internal company culture and external brand
- 18. A thought..or two on ROI Social Media is not free! - But, there are a lot of free tools! It’s not always about ROI....directly Sometimes, it just is not possible - measuring conversations
- 19. ROI @DellOutlet - $3 Million in Sales Blendtec - Youtube - “Will it blend? - 500% Sales increase
- 20. the office
- 21. LinkedIn Company profiles Personal and Corporate branding Digital resume - Managing your digital footprint is increasingly more important Groups
- 22. the backyard bbq
- 23. Facebook Get passed the preconceived notions Game changing Facebook search - Crowd-sourced search
- 28. the conversation
- 31. the takeaway
- 32. lifelines...things that allow me to sleep
- 34. syndicate
- 36. how do I stay ahead, once I’ve caught up?
- 37. What should I look for? Video TV is next!!! Location-based apps If you don’t create...Direct Traffic! Aggregation, analytics and incorporation
- 39. Listen and Watch Listen to and watch those who are changing the game and doing it well SWA Comcast SXSW Many more
- 40. Ben@SpychResearch.com 215.501.2341 SpychResearch.com @SpychResearch .com/in/Benjamin Smithee /ben.smithee