1. 10 Blog Writing & Posting
Tips for Your Local
Business
Presented by: Brian Wilson
860-729-6329
LOGO
info@bwwsolutions.com
http://bwwsolutions.com

2. Tip #1
Choose a Blog Platform that
Best Fits Your Business Needs
 Self-Hosted Blog –More control
and options so this type is
recommended
 Hosted Blog – Limited options
and less control, but OK to use
as a starting point. Most popular
hosted blogs are blogger.com
and wordpress.com

3. Tip #2
Use Relevant Keywords in
Your Blog Posts
 People enter certain
keyword terms when
searching for local products
or services
 You should use these same
keywords in your blog posts
 Will help you show up higher
in the search engine results
– drawing in your target
market

4. Tip #3
Incorporate Location-Based
SEO in Your Blog
 Results are geo-targeted, so
this will help you capture
those who are in your
particular area
 Include your city’s name in
your blog post headlines
 Don’t over-do it

5. Tip #4
Keep Your Posts Short and Sweet
 People love high-quality
content, but do not want to
read lengthy, drawn-out
content
 Stay “on-topic”
 Get all of the important
points across in a timely
manner

6. Tip #5
Use Bullet Points in Longer Posts
 Break up your longer posts
by using bullet points
 More visually appealing
 Makes content a lot easier
to follow and read

7. Tip #6
Proofread Your Posts Before Posting
 First impressions are everything
 Proofread your content BEFORE
posting
 Look for Typos and
Grammatical Errors
 Unprofessional posts could turn
off customers and potential
customers

8. Tip #7
Use Images in Your Posts
 People are naturally
attracted and drawn to
content that has images
 Add images to your blog
posts to spice them up and
to break up the content

9. Tip #8
Remain Consistent with
Your Posting Schedule
 Once you start posting,
don’t top
 Do not go months at a time
without posting as your
audience will lost interest
 Create a consistent schedule
to post

10. Tip #9
Make a List of Blog Post Ideas
Ahead of Time
 Don’t let yourself run out of ideas
 Set aside some time to sit down
and write down at least 20 blog
post ideas
 Do this every so often to ensure
you always have fresh ideas
 Write the content yourself or
outsource it

11. Tip #10
Provide Value on Your Blog
 Keep your blog entertaining,
informative, and engaging for
your target audience
 This will keep them coming
back for more
 When trying to decide on
topics, ask yourself what THEY
would want to know

12. If you would like more information about blogging,
contact me at 860-729-6329
For a FREE Consultation
Brian Wilson
860-729-6329
info@bwwsolutions.com
LOGO
http://bwwsolutions.com