How to Disrupt Your Own Organization through Startup Innovation

Disrupting Your Own Organization
Through Startup Innovation
Ben Yoskovitz | ben@highlinebeta.com | @byosko

Startups. Startups. Startups. Startups. Startups. Startups. Startups.
The world is in love with startups.

The answer to every problem or
opportunity isn’t: a startup.

Startups aren’t a panacea for
every challenge facing big
companies or their customers.

But sometimes, a startup is
exactly what we need.

How do you know when a startup is the answer?
And that’s the problem:
How can big companies and startups
work together effectively?

First, let’s talk about why corporates and
startups should work together.

“ If you’re relying on innovation
solely from within your company,
you’re dead.”
— Peter Diamandis, Founder X Prize Foundation
& Co-Founder Singularity University

BIG COMPANIES
✓ Under-utilized assets
✓ Customers
✓ Distribution
✓ Experience
✓ Capital
STARTUPS
✓ Agility / Speed
✓ Risk-taking
✓ Fresh perspective
✓ New tech
✓ No baggage

Do more, in parallel.
With minimal risk.

“There are no answers inside
the building.”
- Steve Blank, author of Four Steps to the Epiphany

Better to instigate your own disruption
than have it come from somewhere else.

So how can corporates and
startups work together?

1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/

1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
The challenge is linking an investment
strategy with a company’s overall
innovation strategy.

2. Let’s get physical…

2. Let’s get physical…
The challenge is translating the collisions
that happen through proximity to tangible
actions and value creation.

3. External accelerators

3. External accelerators
The challenge is making sure there’s a
meaningful way to connect startups into the
core business.

“Corporations said that 67% now prefer working with startups
at earlier stages, mainly ‘to explore new technologies and
business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions
with startups as ‘somewhat important’ to ‘very important’, and
23% indicated that these interactions were ‘mission critical’.”
4. Partnerships

“Corporations said that 67% now prefer working with startups
at earlier stages, mainly ‘to explore new technologies and
business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions
with startups as ‘somewhat important’ to ‘very important’, and
23% indicated that these interactions were ‘mission critical’.”
The challenge is ﬁnding the right startups to
partner with in a structured, scalable way.
4. Partnerships

All of these options can be
valuable, but they can also be
scattershot and disorganized.
CORP VC? PHYSICAL
SPACES?
ACCELERATORS?
PARTNERSHIPS?

5. Startup Co-Creation
DISCOVERY VALIDATION
VENTURE
ACCELERATION

5. Startup Co-Creation
DISCOVERY VALIDATION
VENTURE
ACCELERATION
• Leverages and aligns various innovation efforts
(internal and external)
• Deeply connected into the corporate
• A structured, disciplined, Lean approach
• Portfolio-driven
• Win-win for corporates and startups

Thank you!
Ben Yoskovitz
Founding Partner, Highline BETA
http://highlinebeta.com
ben@highlinebeta.com
@byosko

How to Disrupt Your Own Organization through Startup Innovation

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How to Disrupt Your Own Organization through Startup Innovation