SlideShare una empresa de Scribd logo
1 de 26
unit 1:   Designing a Logo unit 2:   Business Documents unit 1:   Designing a Logo unit 2:   Business Documents unit 3:   Spreadsheets unit 4:   Using the Internet unit 5:   Page Design unit 6:   Poster & Advert Design unit 7:   Databases unit 8:   Multimedia after Christmas:   MAJOR PROJECT unit 3:   Spreadsheets unit 4:   Using the Internet unit 5:   Page Design unit 6:   Poster & Advert Design
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
background (plain but important!) smallprint title company name/logo offer price Photo of product graphics create discover recreate Highlight all of the different elements that make up this advert… … and what is  NOT  on it that might be on other adverts background image information slogan
create discover recreate examples  of adverts
[object Object],[object Object],[object Object],[object Object],[object Object],create discover recreate ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
(Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? people read a national newspaper every week 37 million 84% adults read a national newspaper at least once  every month 77% … once  every week increase in sales following TV and newspaper adverts for Philadelphia 26%
(Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? How does this affect the success of adverts in newspapers? average time  weekday  newspaper read for 40 minutes average time  Saturday  newspaper read for 57 minutes average time  Sunday  newspaper read for 61 minutes
Page Layout Grids Everything on the page should line up with something else.   grids
[object Object],[object Object],[object Object],[object Object],create discover recreate
Your design should be adapted to fit different sizes and proportions ?
Is  this  an advert for a camera?
Digital camera 35mm camera Photo editing software Can you explain this diagram? Is the new way better? memory card batteries Ink cartridge photo paper film
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding kilo  = 1,000 (k)  (1 thousand) Often, digital cameras are marketed on how many pixels they can make up their photos out of.  However, you may not need all those pixels. You could set your camera to take photos at a lower megapixel setting. Even 1 megapixel may be enough for some uses. Every time a digital camera takes a photo, it creates a picture made up of many pixels. mega  = 1,000,000 (M)  (1 million) Most digital cameras can take photos made up of millions of pixels. For this reason they use the term ‘ megapixel ’ meaning 1 million pixels. For example, the camera above can take photos up to 7 megapixels (7 million pixels). Canon EOS 10 megapixels £300 All bitmap images are made up of pixels Your monitor can display around 1000 pixels across its width 1164 x 931 pixels = 1,083,684 pixels =  1 megapixel 2048 x 1536 pixels = 3,145,728 pixels =  3 megapixels Pentax Optio 7 megapixels £120 mega pixels Pixels are tiny, square blocks that are usually too small to be seen, giving the illusion of a detailed picture.
Understanding QUIZ ,[object Object],2. How many pixels are in a ‘megapixel’?  3. How many pixels across an average monitor?  4. What type of image is made up of pixels? 5.  How many megapixels should you use?  mega pixels
Understanding pixels 998,784 pixels in total ~ 1 million pixels Monitor screen Photo from a digital camera 1024 pixels 768 pixels 1224 pixels 816 pixels 1 megapixel 1224  x   816
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transparent background Magic wand tool Adjust tolerance, keep retrying Lasso tool Draw freehand, then Edit > Invert Selection
Heinz 'Ketchup' (2007) Heinz Ketchup was under serious threat.  A competitive ketchup product contained more tomatoes. This advert focused on quality over quantity of tomatoes, emphasising that Heinz grow their own.   Heinz reported an 11.2% increase in value sales.
 
 
VW advert breaks the rules?
a good design? weblink: TOP 100 ADVERTISING CAMPAIGNS
 
Background plain  Consistent style Use of white space Enhanced photo Catchy slogan  Readable text Title bold/stands out Score Teacher /5 Score Peer /5 Score Self /5 Criteria

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Unit 6 Poster And Advert Design

  • 1. unit 1: Designing a Logo unit 2: Business Documents unit 1: Designing a Logo unit 2: Business Documents unit 3: Spreadsheets unit 4: Using the Internet unit 5: Page Design unit 6: Poster & Advert Design unit 7: Databases unit 8: Multimedia after Christmas: MAJOR PROJECT unit 3: Spreadsheets unit 4: Using the Internet unit 5: Page Design unit 6: Poster & Advert Design
  • 2.
  • 3. background (plain but important!) smallprint title company name/logo offer price Photo of product graphics create discover recreate Highlight all of the different elements that make up this advert… … and what is NOT on it that might be on other adverts background image information slogan
  • 4. create discover recreate examples of adverts
  • 5.
  • 6.  
  • 7. (Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? people read a national newspaper every week 37 million 84% adults read a national newspaper at least once every month 77% … once every week increase in sales following TV and newspaper adverts for Philadelphia 26%
  • 8. (Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? How does this affect the success of adverts in newspapers? average time weekday newspaper read for 40 minutes average time Saturday newspaper read for 57 minutes average time Sunday newspaper read for 61 minutes
  • 9. Page Layout Grids Everything on the page should line up with something else. grids
  • 10.
  • 11. Your design should be adapted to fit different sizes and proportions ?
  • 12. Is this an advert for a camera?
  • 13. Digital camera 35mm camera Photo editing software Can you explain this diagram? Is the new way better? memory card batteries Ink cartridge photo paper film
  • 14.
  • 15. Understanding kilo = 1,000 (k) (1 thousand) Often, digital cameras are marketed on how many pixels they can make up their photos out of. However, you may not need all those pixels. You could set your camera to take photos at a lower megapixel setting. Even 1 megapixel may be enough for some uses. Every time a digital camera takes a photo, it creates a picture made up of many pixels. mega = 1,000,000 (M) (1 million) Most digital cameras can take photos made up of millions of pixels. For this reason they use the term ‘ megapixel ’ meaning 1 million pixels. For example, the camera above can take photos up to 7 megapixels (7 million pixels). Canon EOS 10 megapixels £300 All bitmap images are made up of pixels Your monitor can display around 1000 pixels across its width 1164 x 931 pixels = 1,083,684 pixels = 1 megapixel 2048 x 1536 pixels = 3,145,728 pixels = 3 megapixels Pentax Optio 7 megapixels £120 mega pixels Pixels are tiny, square blocks that are usually too small to be seen, giving the illusion of a detailed picture.
  • 16.
  • 17. Understanding pixels 998,784 pixels in total ~ 1 million pixels Monitor screen Photo from a digital camera 1024 pixels 768 pixels 1224 pixels 816 pixels 1 megapixel 1224 x 816
  • 18.
  • 19. Transparent background Magic wand tool Adjust tolerance, keep retrying Lasso tool Draw freehand, then Edit > Invert Selection
  • 20. Heinz 'Ketchup' (2007) Heinz Ketchup was under serious threat.  A competitive ketchup product contained more tomatoes. This advert focused on quality over quantity of tomatoes, emphasising that Heinz grow their own.  Heinz reported an 11.2% increase in value sales.
  • 21.  
  • 22.  
  • 23. VW advert breaks the rules?
  • 24. a good design? weblink: TOP 100 ADVERTISING CAMPAIGNS
  • 25.  
  • 26. Background plain Consistent style Use of white space Enhanced photo Catchy slogan Readable text Title bold/stands out Score Teacher /5 Score Peer /5 Score Self /5 Criteria