Promotional brochure for Ceramica Tile + Design in Adelaide, showcasing their range of Durastone polished porcelain tiles by Everstone. Copywriting, writing and design by Cadogan and Hall.

1. Durastone
Porcelain
Tiles
www.ceramicatile.com.au

2. Everstone is one of Australia’s
leading manufacturers of mosaic
and porcelain tiles, specialising in
designer ranges of contemporary
tiles manufactured from a variety
of top-end materials, including
natural stone, glass and metal.
Their award-winning ranges
of tiles are notable for their
innovative designs and luxurious
finishes, and are sold throughout
the world.
The Everstone Durastone range
of porcelain floor tiles, in a
variety of colours and finishes,
are available in Adelaide from
Ceramica Tile + Design.
We offer a free in-store design consultancy service and can help you to
create a truly unique design concept if you are building a new home or
renovating an existing one.
76 Grange Road, Welland SA 5007
Ph (08) 8346 6653
Fax (08) 8340 0968
info@ceramicatile.com.au
www.ceramicatile.com.au

3. Porcelain tiles make an
excellent choice for a floor
covering because they are
tough and durable and can
take substantial amounts of
foot traffic, while also being
very easy to maintain. They
retain their appearance and
remain in good condition
for many years, and are
scratch resistant with
qualities similar to those of
natural stone.
They absorb very little
water, are resistant to
abrasion and their colours
remain vibrant due to
their being embedded
throughout the tile when
they’re being made.
Porcelain tiles are also a
sustainable product, as
they are produced from
clay and water that is fired
at very high temperatures,
can be recycled into other
building materials and don’t
contain any waxes or other
chemicals.

4. Durastone porcelain tiles come in nine different colours
and a variety of finishes-Brushed, Honed, Matt, Polished,
Rock Face and Stream-to enable you to choose the right
tile to perfectly suit your design concept.
CHARCOAL BRUSHED
CHARCOAL POLISHED
CHARCOAL HONED
CHARCOAL ROCK FACE
CHARCOAL MATT
CHARCOAL STREAM
Both matt and textured porcelain tiles can be used in high
traffic areas in the home or anywhere it’s important to
have a non-slip finish, and so are often found in outdoor
living areas, and in pool surrounds or wet areas.
www.ceramicatile.com.au

5. Polished porcelain tiles
A highlight of the Durastone range is their polished
porcelain tiles, ideally suited to spaces in the home
where they can be showcased as a design feature.
They’re produced from high-grade materials that
produce an inherently shiny finish that adds light and
lustre to any room, and when installed in lighter tones,
also help to give an illusion of space.

6. However, it’s important to note
that polished porcelain tiles will not
create a mirror finish, but will rather
display variations under certain
lights in particular conditions, which
is known as optical hazing. This
does not represent a flaw in the
manufacture of the tiles or a result
of the materials used, but is rather
a characteristic and feature of the
tiles.
The shine on polished porcelain tiles
is produced when the surface of the
tile is polished with a hard grinding
stone (similar to the process used
to polish granite and marble), which
opens up small pores on its surface
which then reflect light in different
ways, which creates the variation
or ‘haze.’ If sealer on the surface of
the tiles is thicker in places, this too
can produce what might look like a
variation in the shininess, but again
this is typical of polished porcelain
tiles and isn’t a sign of a flaw or
problem.
Ash
Grey
MATT
HONED
BRUSHED
STREAM
ROCK FACE
POLISHED

7. Stain resistant
Durastone porcelain tiles are sealed with a penetrating sealer
so as to make them largely resistant to staining, although it is
nevertheless important to clean them promptly and thoroughly
should you have a spillage, or they get dirt or mud on them—hot
water and a neutral detergent, followed by a thorough rinsing
will generally do the job. A penetrating sealer does not, however,
affect the appearance or slip resistance of porcelain tiles, while
helping to make everyday maintenance and cleaning much
simpler.
Choc
MATT
HONED
BRUSHED
STREAM
ROCK FACE
POLISHED

8. Noce
MATT
HONED
BRUSHED
STREAM
ROCK FACE
POLISHED
www.ceramicatile.com.au

9. Steel
Grey
MATT
HONED
BRUSHED
STREAM
ROCK FACE
POLISHED
www.ceramicatile.com.au