This document provides a framework for startups to use social media effectively. It recommends that startups first define their business and key stakeholders. It then advises startups to build an engagement strategy to interact with stakeholders on social media platforms. Finally, it stresses the importance of setting goals for social media use and measuring engagement, reach, conversations, and actions driven in order to evaluate the effectiveness of the social media strategy.

1. A social media framework for startups
Daryl Pereira
@CagedEther

2. What business are you in?
Production? Services? Education?
Etc…

3. Who are your key stakeholders?

4. Who are your key stakeholders?

5. Who are your key stakeholders?

6. Who are your key stakeholders?

7. Build an engagement strategy

8. Build an engagement strategy

9. Build an engagement strategy

10. Set goals and measure
The platforms on
which you’re active

11. Set goals and measure
The reach of your
network

12. Set goals and measure
The level of
conversation

13. Set goals and measure
The actions you
drive

14. Summary
Define your business
Define your stakeholders
Create an engagement plan
Set goals and measure

15. And remember