TweetDeck is a social media dashboard app that allows users to manage multiple Twitter accounts from one interface. It interfaces with the Twitter API to send, receive, and view tweets and profiles. Originally supporting other networks like Facebook and LinkedIn, it now only supports Twitter and Facebook. Key strengths include its free cost, simple setup, customizable columns. Weaknesses include an inability to schedule tweets with photos or access lists. The document suggests TweetDeck may not be useful for businesses due to past negative reviews and limited convenience and benefits.

1. Caitlyn Key and Mikey
Manning

2. What is it?
• TweetDeck is an app that brings more
flexibility and insight to power users.
• TweetDeck is a social media dashboard
application for management of Twitter
accounts.

3. What is it?
• Like other Twitter applications it interfaces
with the Twitter API to allow users to send
and receive tweets and view profiles.
• It was the most popular Twitter application
with a 23% market share as of June 2009,
following only the official Twitter website
with 45.7% share for posting new status
updates.

4. More Info
• Originally, as it is now, TweetDeck was
aimed towards the Twitter social
networking service. Over the years,
Tweetdeck introduced support for other
social networks, but has since removed
that support.

5. More Info
• In 2012 TweetDeck reverted to only
supporting Twitter and Facebook, ending
support for LinkedIn,MySpace, and the
now defunct Google Buzz effective June
2012.

6. Strengths
• Free to use
• Self explanatory and simple setup
• The new TweetDeck displays eight
columns by default
• But you can easily delete a column by
clicking on its heading and selecting
Delete.
• More customizable interface
• Unlimited number of Twitter accounts

7. Weaknesses
• Can't schedule Tweets with photos
• Supports only one Facebook account
• Very few user options
• you cannot paste text into tweets you have
to type each one
• No in-app reporting features
• No access to lists

8. Social Media for
Business Purposes
• This specific tool I think would not really be
useful for business purposes. It had a lot
of bad reviews from past businesses that
had used it and it does not seem
convenient.
• It also would not seem to benefit the
business enough for the pros to outweigh
the cons.