Data artist, not a scientist
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Presented at SUPERWEEK 2014, Caleb Whitmore makes the case that, as digital analysts, we're really more data artists than data scientists because. Caleb explains how he sees data as simply a means of understanding human interactions and that by analyzing the data of those interactions we (analysts) can better understand people and help to ultimately solve their problems. As the the argument goes, this process is more artistic and creative than scientific.
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Data artist, not a scientist
- 1. @AnalyticsPros #SPWK @CalebWhitmore #SPWK You’re a Data Artist not a Data Scientist © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 2. @AnalyticsPros #SPWK @CalebWhitmore #SPWK ALEB WHITMOR © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 3. @AnalyticsPros #SPWK @CalebWhitmore #SPWK TEAM © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 4. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Harvard Business Review, October 2012 http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 5. @AnalyticsPros #SPWK @CalebWhitmore #SPWK But what does a Data Scientist do? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 6. @AnalyticsPros #SPWK @CalebWhitmore #SPWK ( this slide intentionally blank ) © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 7. @AnalyticsPros #SPWK @CalebWhitmore #SPWK “…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just know you do something important…” By Judith Magyar, Strategic Communications Director, SAP Platform Solutions http://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-thecentury/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 8. @AnalyticsPros #SPWK @CalebWhitmore #SPWK “…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just know you do something important…” By Judith Magyar, Strategic Communications Director, SAP Platform Solutions http://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-thecentury/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 9. @AnalyticsPros #SPWK @CalebWhitmore #SPWK “…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just know you do something important…” By Judith Magyar, Strategic Communications Director, SAP Platform Solutions http://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-thecentury/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 10. @AnalyticsPros #SPWK @CalebWhitmore #SPWK ???! © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 11. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 12. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 13. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 14. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 15. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 16. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 17. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 18. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 19. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
- 20. @AnalyticsPros #SPWK @CalebWhitmore #SPWK What is the meaning of life? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 21. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 22. @AnalyticsPros #SPWK @CalebWhitmore #SPWK We Ask Questions © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
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- 24. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
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- 26. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 27. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Information © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 28. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Knowledge © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 32. @AnalyticsPros #SPWK @CalebWhitmore #SPWK We are artists – our canvas and tools are just different © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 33. @AnalyticsPros #SPWK @CalebWhitmore #SPWK This is where creativity comes into focus © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 34. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Creativity = problem solving © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 35. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data is the sum of human interactions © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 36. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 37. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 38. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data tells the story of us © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 39. @AnalyticsPros #SPWK @CalebWhitmore #SPWK We Turn Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 40. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 41. @AnalyticsPros #SPWK @CalebWhitmore #SPWK into Knowledge © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 42. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 43. @AnalyticsPros #SPWK @CalebWhitmore #SPWK into Wisdom © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 44. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
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- 47. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 48. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
- 49. @AnalyticsPros #SPWK @CalebWhitmore #SPWK RESULTS INFLUENCE WISDOM KNOWLEDGE DATA © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 50. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data is about solving human problems © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 51. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 52. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Goals: Align With Your Business © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 53. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 54. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Tip Ask Business Questions, NOT Metrics © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 55. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Example Metric Question How many views to Page X? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 56. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Example Metric Question How many views to Page X? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION Business Question Which promoter is a better partner?
- 57. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 58. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 59. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 60. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 61. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data is about solving human problems © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
- 62. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Thanks © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION