My presentation at Media Hungary 2011

2. Romania
Opportunities

3. Technological facts

4. Technological facts –2011
vs 2010
+26% in IT market – main driver Laptops
+ 1.5% in telecommunication business
main driver smartphones
25% of the sold terminals are smartphones in Q1 2011 vs
4% in Q1 2010
Mobile penetration >110%
Technological playground for mobile companies (GSM,

5. Regulations
Cookie issue: Opt-out has been voted with visible option
and clear information
No imposed set of regulations for advertising but fair best
practices
IAB formats for the large majority of the campaigns

6. Available data
SATI – adudience study performed by BRAT (local IFABC)
SNA Focus – consumer study (BRAT)
MIPO – advertising consumption study (BRAT)
ROADS semestrial study-GFK-IAB

7. Technologies available
Comprehensive set of ad-servers
PBT 3 networks
CPC networks – Google, Facebook, eTarget
Underlined words – 3 companies

8. 2011

9. Next…

10. Thank You
Calin Rotarus
Calin.rotarus@arbointeractive.ro