The presentation discusses plans for the Dalmarnock Legacy Hub in Glasgow, Scotland, which aims to revitalize the Dalmarnock community. It will open in March 2015 as a community center and training facility. The Hub faces challenges in sustaining itself over the long-term and uniting old and new residents. In the short-term, it must attract local participation and secure diverse revenue streams. Long-term strategies include preventative health initiatives, partnerships, technology integration, and marketing to generate interest and revenue for sustainability.

1. Presented by
Adi Al-Waked
Sean Callbeck
Heather Dunn
Ka Man Ip
Muhammad Omer Rafiq
Amanda Tolmachoff
July 4, 2014
DALMARNOCK LEGACY HUB
THE NEW HEART OF THE COMMUNITY

2.  Dalmarnock through the years
 Through the numbers
 Avoiding the Calgary outcome following the 88
Olympics
 Key Facts
 Key Issues
 Short-term focus
 Long-term strategies
AGENDA

3. DALMARNOCK 1960

4. DALMARNOCK 2002

5. DALMARNOCK 2008

6. DALMARNOCK 2014

7. THE STATE OF AFFAIRS IN NUMBERS

8. CALGARY – VICTORIA PARK AFTER THE 1988 OLYMPICS
Former heart of Calgary
and center of industry
1980s - Built the Olympic
Saddledome and extended
Stampede Park
No community center
Highest crime, drug use,
unemployment – worst
outcomes
To encourage
regeneration, land parcels
were sold for $1 to
private high-rise
developers

9. DALMARNOCK LEGACY HUB – JULY 2014
Training Room
Doctor’s Office / GP
Pharmacy / Chemist
Daycare / Nursery
Many other amenities…

10. The Legacy Hub has a mandate to assist the 1,700 remaining
residents, an area of high unemployment with substantial and
entrenched social issues for all age groups
The local residents are frustrated and cynical. Prospects remain
low in this area without local commerce, employment, or schools
3,000 residents will move into the Athlete’s Village following the
Games.
KEY FACTS

11. The Dalmarnock Legacy Hub will not open until March 2015. The existing and
new residents will be impatient and need to see progress on the promises made.
The Hub is funded for 3 years. Sustainability means that it must attract both:
 Businesses needing training facilities
 Residents to consume that training
The Hub must compete with established training centers in Glasgow, with a
mandate to deliver unique and modern training.
The community currently has no heart. Since the destruction of the old
community center, local residents have no place to gather. The Training Center
must also double as the community center, providing social activities, and serve
as the focal point to unite the “old and new Dalmarnocks”
KEY ISSUES

12. Address the anger of the community - steer dialog towards re-building a
cohesive and collaborative community
Attract foot traffic and participation activities for the first 24 months.
Secure balanced revenue streams from the community and enterprise
Engage Age-Based Demographic Segments by addressing their specific
social needs:
 Children – music
 Adolescents – pre-vocational training
 Adults – computer skills and entrepreneurial e-commerce skills
 Seniors – address isolation, depression through social activities
SHORT-TERM FOCUS

13. Develop Preventative Community Health Initiatives
Develop and extend sponsorships, partnerships and
alliances.
Continue to integrate technology to enhance engagement
and provide new-economy skills
Develop Marketing, Public Relations and Advertising to
generate interest, recognition and revenue.
LONG-TERM STRATEGIES

14. QUESTIONS?