Check out this post to learn about how AI gathers valuable customer insights and helps marketers to understand customer behavior and create relevant advertisement channels.

2. Marketers can’t deliver relevant
advertisements and messages to consumers
unless they understand their motivations and
behaviors. This requires following, collecting,
and analyzing the digital trail of consumers to
understand their demographics and
psychology.

3. Artificial intelligence (AI) allows marketers to
gather consumer insights and then predict the
consumer’s next action based on previous
actions. AI makes predictive assumptions
about people in a company’s demographics to
help the business understand the desires,
motivations, and actions of those it wishes to
convert as customers.

4. To see how this looks in practice, assume that
one group of people took three specific
actions. Thanks to AI, marketers can then
accurately predict that a similar group will
take the same third step after completing the
first two steps in the same manner.

5. This type of
predictive analysis is
how advertising
platforms and
computers create
what is known as a
lookalike audience.

6. People who have engaged with a brand
previously, which likely landed them on at
least one customer list, help to provide
relevant data that enables the organization to
find additional consumers who behave in a
similar manner when purchasing goods or
services.

7. Consumers don’t like to feel like brands treat
them in an impersonal manner or as part of a
large, faceless group. With AI, companies can
individualize their marketing efforts to reach
more people.

8. Before AI became commonplace, marketers
had to rely solely on demographics. It worked
at the time, but AI provides so much more.
When determining demographics, a company
might look at age, gender, and income to
create a customer persona.

9. Over the last several years, demographics
have gradually given way to psychographics.
This helps companies understand the needs,
motivations, and buying behavior of their
target audience much more intimately.

10. As an example, two people of the same age,
gender, and social class working in the same
career won’t always spend their money on
identical things. One might feel more
comfortable with frivolous purchases while
the other is more of a hard sale because he or
she is deeply invested in saving as much
money as possible.

11. AI makes it simple to review the behavior of a
specific audience by determining individual
interests, activities, and preferred products
and services. Best of all, it continually evolves
as consumers do. If your company is
struggling to gain market share, not
understanding your audience could be the
primary cause. Let Call Sumo show you the
many benefits of implementing AI today.