Artificial intelligence is the future of marketing as it is the only engine that drives conversation marketing as well as increases the interaction with customers.

1. The Marketer of the Future and
Conversational Marketing

2. The Internet changed the world for marketers
20 years ago and smartphone applications
changed it again 10 years ago. Now that
conversational marketing is here, it’s set to
change again. This term refers to driving
customer engagement by encouraging them
to share feedback while building brand loyalty
at the same time. Early results indicate this
has been a positive change for company
profits.

3. Artificial intelligence (AI) is the engine that
drives conversational marketing. It’s in a good
position to disrupt companies from the
smallest mom and pop shop to the largest
multi-million dollar company. Although AI
comes in many forms, marketers tend to focus
the most on the conversational chatbots. You
may also know them as virtual assistants,
digital employees, intelligent assistants, or
conversational assistants.

4. Chatbots have grown so quickly in popularity
that industry insiders predict these virtual
agents will be involved in most commercial
transactions between businesses and people
within the next three years.

5. What Will the Future Bring?
Can you imagine what your business might
look like in the future? In all likelihood, the
next version of your website or application will
be driven by intelligent conversational
assistants.

6. You can look forward to improved
opportunities to engage with customers, glean
value from their conversation, and monitor
the tone as well as the expressed need of your
customers. This information enables you to
suggest products or services to customers as
well as solve problems for them and discover
new ways to engage them with your business.

7. Working with AI in this manner is just like
having constant access to a specialized focus
group. Unlike real focus groups that allow
marketers to speak to no more than a few
dozen people for a few hours at a time, this
virtual focus group is available to you 24 hours
a day, seven days a week.

8. This opportunity provides you with
opportunity that marketers of generations
past could not have dreamed of having. You
have a knowledge network at your fingertips
as well as the ability to position your company
as a leader in the new digital economy while
also redefining your brand.

9. What Type of Customer Data Will You
Have?
Some people view
bots as a simplified
version of customer
support, but their
value goes beyond
that. They can
provide you with a
first-person view of
customer insight.

10. In the past, customer service professionals
have relied on a formula of questions and
answers that doesn’t really solve the problem
and leaves customers feeling dissatisfied.
Conversational AI makes it possible to
redefine the customer engagement process
from the most basic tasks to solving complex
problems.

11. AI can also help to change future customer
interactions. For example, a customer who
needs to change travel arrangements might
also see suggestions for car rental, lodging,
and tourist activities. Collecting targeted
voice-drive data will help marketers build
loyalty while also expanding the customer
base they already have.

12. Building Your Knowledge Network
A common misconception about bots is that
they work in silos. The reality is that working
in a knowledge network enables smart
assistants the ability to connect with other AI-
powered assistants to find the right
information at the right time.

13. This type of combined wisdom is superior to
what you can find among humans, especially
related to the speed of information recall. AI
bots learn from every experience, something
humans can’t always claim.

14. Future marketers can use AI to access large
knowledge bases within seconds for any type
of interaction with customers. This will
provide many new personalization
opportunities for customers. When bots
connect with each other, they share
experience and knowledge that marketers can
draw in real time. Instead of feeling intrusive
and unwanted, these interactions will provide
real value to users.

15. Building Brand Awareness with AI
Building brand awareness is a major
undertaking for any company. AI enables you
to add a unique type of personification to
your brand by using its conversational tactics.
You can now speak to all of your customers in
an intelligent, conversational, and human-like
manner while providing an automated
service.

16. The companies who come out on top are
those that can provide exceptional support
and care on every customer interaction.
Utilizing AI makes it possible to maintain a
consistent brand message while still offering
the ability to personalize it to each customer.
The individual approach wins over the mass-
produced approach every time.

17. The Take-Away
You can expect AI-based conversational
systems to identify your brand in the future.
Bots will operate across various marketing
channels to provide customers with a
seamless experience.

18. This will provide your company with rich data
that makes it possible to redefine your brand.
The question is no longer whether marketers
should use AI. What you should focus on now
is getting ready to make the transition.