Social Networking Tools Session One
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Social Networking Tools Session One
- 2. Overview • What is your mission on the social services • How can the service be mutually beneficial to you and your followers
- 3. Services • Twitter • LinkedIn • Facebook
- 6. Business use
- 7. Setup your account ASAP
- 8. Getting setup • Select a unique username • Fully fill out your profile • Upload an avatar
- 9. Business Intelligence • Setup automated searches • http://pipes.yahoo.com/update_maker/ social_media_fire_hose • http://search.twitter.com/ • Track link click thru and shorten URLs at the same time
- 10. Show you are human • Talk about interesting things around you • Talk about other people's interests
- 11. Share • Post links that would be of interest to your customers • Promote your outside-of-work stories • Ask questions • Retweet others comments
- 12. Interesting posts • Don't be quot;That Guyquot; • Share the human side of your company • Talk about things that are useful, give advise • Promote others
- 13. Examples • http://twitter.com/comcastcares • http://twitter.com/JetBlue • http://twitter.com/delloutlet • http://twitter.com/TheHomeDepot
- 14. Events • Use at events with hashtags as a quot;backchannelquot; • News breaks faster on twitter than elsewhere • Organize instant meetups AKA quot;Tweetupsquot;
- 15. Do's • Do learn from others • Do seek out others to follow • Do learn terminology • Do jump into conversations • Do prioritize your time
- 16. Don'ts • Don't forget to update often • Don't carry on long 1 on 1 conversation • Don't use twitter to replace your blog's RSS feed • Don't protect your updates and expect followers
- 17. Time Management • Don't post and read at the same time • Block off time dedicated to twitter and stick to it • Don't post unless you have some value to add • Don't feel bad if you don't respond to everyone posts
- 18. Memes meme noun Biology an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation. DERIVATIVES memetic adjective ORIGIN 1970s: from Greek mimēma ‘that which is imitated,’ on the pattern of gene.
- 19. Viral • go from twitter • to blog • go planet • to social bookmarking
- 20. Twitter Related Services • twitpic • hashtags • twitterspy • qwitter • twinfluence • twitterfall • tweetstats • ping.fm
- 21. Twitter Clients and Readers • tweetie • twitterific • tweetdeck • twhirl • Google Reader
- 22. Related services • identi.ca • laconi.ca
- 23. Credits • http://www.chrisbrogan.com/50-ideas-on-using-twitter- for-business/ • http://blog.mrtweet.net/7-habits-of-highly-effective- twitterers-kris-colvin • http://blog.mrtweet.net/8-useful-tips-to-become- successful-with-twitter • http://www.10000words.net/2009/03/top-7-mistakes- new-twitter-users-make.html • http://www.fourhourworkweek.com/blog/2009/02/25/ how-to-use-twitter-without-twitter-owning-you-5-tips/ • http://www.twitip.com/
Notas del editor
- Make sure to thank Rick from Daddio's Italian Cafe
- more than these there are hundreds of services, social bookmarking, videos, shopping, collaborating
- make sure you can use your username across services so you are easy to find
- participate when it makes sense
- leverage the lazy web
- talk about more than yourself keep it professional don't to get involved with social media until you need it products you like, services that make you happy
- TWIndy09 Twestival charity: water raised $250,000 http://twindy09.googlepages.com/