Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

1. Fjord Mobile Design Drivers
21st January 2010
Slide 1 © Fjord 2010

2. Who are Fjord?
Slide 2 © Fjord 2010

3. 6 mobile contexts
the condition of being mobile
Slide 3 © Fjord 2010

4. 1. Cultural Context
Customisation vs. The Givens
Slide 4 © Fjord 2010

5. 2. Snacking
time filling & boredom killing
Slide 5 © Fjord 2010

6. 3. Location
we know your location
& your location matters
Slide 6 © Fjord 2010

7. 4. Motion
you are in motion therefore
there are limitations (& possibilities)
Slide 7 © Fjord 2010

8. Slide 8 © Fjord 2010

9. 5. Identity
you are your SIM
Slide 9 © Fjord 2010

10. 6. Limitations
Mobile devices have
limited input capabilities
Slide 10 © Fjord 2010

11. a great mobile user experience
= Control + Utility + Bling
Slide 11 © Fjord 2010

12. 1. Control
efficient ways to get stuff done,
much more than apps or functionality
Slide 12 © Fjord 2010

13. 2. Utility
what makes things work
without you really being aware of it
Slide 13 © Fjord 2010

14. 3. Bling
showing off
Slide 14 © Fjord 2010

15. Slide 15 © Fjord 2010

16. Thank you :)
Slide 16 © Fjord 2010