1. MARKETING IN A
WORLD GONE MOBILE
Jay Altschuler @jayman726
Director, Global Media Innovation
July 17, 2012
1

2. ‘200,000 years – time spent
playing angry birds world wide’

3. ‘94 minutes- average daily time
spent in mobile apps’

4. ‘more transistors made last year
than grains of rice grown’

5. 6B mobile connections; latest billion added
in just 16 months -- APAC 50% of total

7. ‘3 Ferraris were bought
via mobile last year’

9. NOMOPHOBIA

10. Mobile changed the conversations between our
brands and consumers

16. this is our time!