1. Mobile Finance
Master Class
May 2011
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2. Video
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3. A full service mobile marketing agency operating globally
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4. Strategy
• WHAT does mobile mean to my business?
• WHY should I be deploying on mobile now?
• WHO else is doing this in my sector, do I lead or follow?
• HOW do I go about transitioning my brand to this medium?
• DO I build an application or mobile website?
Somo engages at the exec level on strategic & tactical consultancy
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5. Product Development
Creative Design Heavy Lift Development
User Experience Applications & Mobile sites
Customer Journey Heavy Lift Integration
Consumer & Enterprise
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6. Understanding mobile behaviour
Deep Dive Hybrid Skimming
The deep dive Tablet devices allow Mobile is suited to
experience is up to 4 for a hybrid skimming data – short
hrs in a seated interaction – a mix bursts of browsing for
position, deep levels between the deep between 1-8 minutes.
of research dive and skimming Usually for bites of
info e.g. Train times
Breakdown of different interactions with technology
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7. The mobile advertising market is highly fragmented
30+ blind networks – high reach, low price
Search engines Stores & social
...which makes buying
a specialist task
1000’s of premium publishers & operators
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8. Media Planning & Buying for Mobile
Display Search SMS / MMS
Sustained cost effective app promotion delivers distribution
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9. ApptimiserTM “One SDK to Rule Them All”
App Stores are walled gardens which block traditional tracking methods
Apple & Application
Advert Android
App Stores
x ApptimiserTM
Apptimiser TM enables tracking through app stores
Real Time Measurement
Real Time Yield Management
Delivers Better ROI
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10. Impact of Mobile Advertising is sustained
500
400
Sign Up Index
300
200 390%
100
Pre Somo Post Somo
0
200
CPS Index
150
100
50
0
Sustained cost effective app promotion delivers distribution
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11. THANK YOU!
ANY QUESTIONS
Stewart Hunter stewart@somoagency.com +44 (0) 7900 181609
Vinny Hayes vinny@somoagency.com +44 (0) 7949 196615
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