2. Case Study: (campaign/organisation name)
Purpose:
The poster is trying to have a global
change impact. Its trying to get
people over the world to see the
what happens when you smoke
around children.
To change attitudes. Its trying to
change people opinion on smoking
and trying to get them to smoke
someone where there are not any
children.
To raise awareness. To show people
the effects on smoking around
children.
To challenge dominant
representations and agendas. They
are trying to change people mind
when smoking.
To provide information. The poster is
telling what will happening to
children when there are people
smoking around them.
3. To campaign. It is trying to stop smoking in general but mostly around kids.
To build relationship with subjects. People don’t know that them smoking has much
effect on there kids but seeing this poster could change there minds.
Aims:
The aim of this poster is to stop people smoking around there children. It is also
trying to build awareness to people who do smoke around there child that it effects
the every time you do it. It may not seem like it is doing anything to them but every
time they inhale the smoke it is causing them problems like it does yourself and it
can lead to the child being a smoker when they get older.
Techniques:
The image has a bottle filled with cigarettes which shows that every time you have a
cigarette around a child it can effect them and every time you do it, effects the child
as they will inhale the smoke and can make them become a smoker when they get
older.
The poster is black with white text which mirrors the message on the poster and it is
also easy to follow and understand.
It uses clear and easy to understand font. It blends in well with the smoke coming
from the Bootle. It is all in capital and is bold to stand out and make the message
seem more important because of the boldness of the font. There is also text at the
bottom which is smaller than the other bit of text but is still in bold and all in capitals
but is not as important as the top bit so it has been reduced in size.
The tone of the image makes you feel bad for the children how have this problem.
The image is very sad and definitely grabs the attention of the reader of the poster.
4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
Case Study: (campaign/organisation name)
This chart shows 3-11 year olds who have been effected to secondhand
smoke by race and ethnicity.
5. Purposes:
It is trying to get national change by doing
lots of campaigning to get themselves
known.
It is trying to change the attitudes of people
how are not voting for the green party. The
poster is asking what are you afraid of,
which suggests it is trying to persuade you
change your opinion on this party.
It is trying to raise awareness, as it is trying
to get the party known so that it has a
chance of winning in the election.
It is trying to campaign to help this party do
better when the election comes around.
It is trying to change voting behavior
because It is trying to encourage and
motivate people to vote for there party.
It is trying to infiltrate mainstream media as
this party is a small group compared to the
other parties that are going for the elections.
So doing there campaign they are trying to
bring more attention to there party to try
help them win.
It is building relationship with the
subject as it is asking a question to
people, so they can answer the
question and get involved with the
party.
Aim:
The aim of the poster is to help get
the green party out there so they have
a chance in the election. Also it is
made to make people aware to the
party and to try make people vote for
them.
6. Techniques:
The poster is based around the question that the green party are asking. It is in a bigger
font size than the rest of the text on the page as well as it being in the colour green
compared to the rest of the text which is white on a green background or black. The text
is bold and all in capitals to make it stand out and because it is big it is easy to read and
understand.
They have used simple colours in the poster mostly the colour green which represents
there party, It would be controversial if they were to use a different colour in there poster
when they are called the green party.
The image of two people smiling brings good vibes to the party as it is showing that
these two people how are apart of the green party are happy with there party and
believe in the party. Also showing two females goes back to the question they are
asking.
They have made there own hash tag for people to go onto twitter and start talking about
there opinions and also start talking about the party.
At the bottom of the poster they have there website links and also there slogan. They do
this so you can find out more about the party.
The tone of the poster is to to worry the other parties and make people think why the
green party can not have the same respect as the UKIP party as they both have the
same amount of MPs. Also the tone is happy to as shown by the faces of the women on
the front of the poster.
The poster seems like it is trying to get females into politics more than what they are at
this moment. This also links to the question of are boys scared. It making it seem that
males don’t want females to have the power they have as they believe that they are not
as good but the green party believe otherwise.
7. Impact:
With the graph you can see that since August 2013 the Green party have been
on the rise. In December in 2014 they overtook the conservatives which is the
blue line. The Green party have gone from 9% to 24% where as the
conservatives which started on 26% and has gone down to 21%. The poster
will have an impact on females and make them try to get more involved in
politics. One poster didn’t make this big change but multiple campaigns from
the Green party have made them become more popular with people of the
public. The numbers are only going to get better in the future.
8. Purposes:
To bring global change to football. The
poster is trying to get rid of racism in
football and they have used a card from
football to relate It together. As football is
a worldwide game this happens all
around the world so they are trying to
stop this by giving a red card which
symbolizes that you are of the pitch for
doing something dangerous.
To change attitudes. This poster is trying
to make people think about what they
are saying and it is hoping that by giving
them a red card they will not be able to
shout racism at fans or players.
To raise awareness. This poster is trying
to get people how are unaware of this
more aware so that they are able to stop
and get rid of it out of the sport. They are
trying to make an issue of it so people
will see it and start to also make a fuss
until it has been dealt with.
9. To challenge dominant representations and agendas. This poster is trying to change the way
a person feels about racism n football and is trying to get them to do something about it.
To create or strengthen community ties. The poster is trying to get the football community
together to deal with this problem that Is in football. By doing this it will make the football
community stronger.
This poster is trying to campaign to get rid of racism in football.
To build relationship with subjects. This poster is trying to make more people understand and
discuss it more. This poster suggests that people need to talk about it more and from that
something might actually happen to get rid of the racism.
Aims:
The aim of the poster is to try to get people to not be racism at football matches and to be
considerate to the players in the match as well as the officials and fans. The aim is to ban
racism so that players o not have to worry about verbal abuse from the crowd or even having
things thrown at them.
Techniques:
The poster is very simple and straight to the point. It uses very simple colours like white and
black. It has the red background as this is to do with what the quote is referring to. The text
has been put in bold and the first letter of the word has been given a capital letter to make it
important and for it to catch the eye of the viewer. Also to add to detail they have added a
drop shadow on the words to make it stand out more.
The colour red is seen as bad or danger so the tone could be seen as serious and it could be
seen as this is really bad it needs to be stopped.
They have tried influencing people by relating to the problem which is football by using the
red card which is from football. Also they have aimed it at football fans who know about the
red card.
10. Impact:
The impact of being racist to another player can get you in trouble with the law and
can also cost you some playing time. For fans they will get banned from watching
the team and banned from coming to the ground. This image shows weather or not
the different subjects are doing enough or not doing enough to tackle racism. The
first two have a big gap between them but the last to are a lot closer to being equal
with each. But according this graph it seems that the people doing the most to tackle
the racist problem in football are players and there clubs. The second graph shows
different countries and and the percentage of racism in there football. On the list the
highest is Italian fans at 92% and English fans are only 1% behind Italy. The best
one is Spanish fans at only 72% but it is still a very high number that they would like
to make smaller. Racism did start to decline but recently it has come back again for
example when bananas were thrown at the football player Dani Alves.
11. Purposes:
To change attitudes. This poster is showing
that anybody can o something not only men
but also women can as well. The poster
wants to get people to change there
opinions on the matter of females can do
curtain things but the poster is trying to
show that they can.
To raise awareness. This poster is trying to
alert females and make them just go for it
and believe in themselves to be able to do
anything that they want to do. The poster is
trying to make people aware of something
they may not know about.
To create access to media production for
non-traditional groups. This is because it is
talking about all women including disabled
and black women when saying girls can do
it.
To challenge dominant representations and
agendas. This poster tries to challenge the
dominant representations in the poster and
are hoping to make a change and change
the way people will feel about the subject.
12. To create or strengthen ties. It is good to bring the female community together and make
them stronger. Then from this they might find people who they can become log time
friends with.
To bring a change to global. This posters wants to make a change to females all around
the world as it wants them to be able to say yes and do anything they want to do.
To campaign. The purpose of the poster is to campaign for females.
Aims:
The aim of the poster is to get females to try things that they may not of done before and
to get them to do it. The poster aims to influence females to challenge themselves.
Techniques:
The font used it clear and easy to read for the viewer. The text gets smaller the further
you go down the page. With the different sizes of text it makes you start at the important
things and work your way down the page instead of missing parts because of the fact
that the second piece of text is bigger than the first bit of text.
They have there own hash tags that people can use to get in touch with them and give
there opinions on the matter and also give improvements.
The image goes well with the quote and also is good for the point of the poster. The
image is inspiring to people reading the poster.
The tone of the image is happy as it has a woman achieving something that she wants
to achieve.
They have put the slogan in a box to make it seem important whereas the other text is
just on the screen.
The poster has one image that takes up the entire of the poster with text over the top of
it.
13. Impact:
The impact of the campaign was that it was a success. The image shows some
stats that happened after just one year of the programme. Over 2.8 million women
from the ages of 14-40 years old have been more active because of this
programme. All together there are 7 million females doing it regularly. Sport
England chief executive Jennie Price wants the number to increase. There is a
1.73 million fewer women playing sports compared to men and a big reason
because of this is because of this programme that was started. Ever since the
programme has started they have been mentioned on social media everyday. The
programme has gone worldwide and is know in 110 countries.
