AECT: In the trenches - a look at market trends #AECT

A View from the Trenches:
Trends and Happenings in the Corporate
Learning Space
Cammy Bean, Senior Solutions Consultant
AECT 11-Wb 8:00-10:50 am
October 22, 2019

Discover how we’re shaping the future of learning
© 2019 Kineo. All rights reserved.
v
Burning questions for today?

ONCE UPON A TIME…
When I grow up,
I want to be…
A singer!
A writer!
A teacher!

BUT INSTEAD, I BECAME AN INSTRUCTIONAL DESIGNER.
What’s that,
Mommy?

AND I (SORT OF) GREW UP.

IT TURNS OUT, MANY PRACTITIONERS OUT IN THE
“TRENCHES” GOT THERE COMPLETELY BY ACCIDENT.

AND SO THE QUESTION I ASK THOSE FOLKS, IS
HOW DO YOU CREATE AN ID CAREER FOR
YOURSELF WITH PURPOSE AND PASSION?

LEARNING

CREATIVE

BUSINESS

TECHNOLOGY

THE WELL-ROUNDED L&D PROFESSIONAL NEEDS THE WHOLE
PIE.
LEARNING CREATIVE
BUSINESS TECHNOLOGY

v
What’s your sweet spot?

THOSE WHO DO IT ALL, LOOK LIKE THIS…

…ALTHOUGH THE REALITY MAY LOOK MORE LIKE THIS.
Photo credit: http://www.flickr.com/photos/creative_tools/4324925700/

Market Trends
• A look at buzzwords and tools and much, much more….

v
Everything’s changing
With all this disruption, the skills you needed
yesterday are not the ones you’re going to
need tomorrow.

More than half (54
percent) of all employees
will require significant
reskilling and upskilling in
just three years.
World Economic Forum
90 percent of our
survey respondents told
us their organizations
are redesigning jobs.
Deloitte
Only one in ten organizations has all the skills it needs to be successful
IBM Survey (2012)

Most in-demand hard skills
1. Cloud Computing
2. Artificial Intelligence
3. Analytical Reasoning
4. People Management
5. UX Design
6. Mobile Application
Development
7. Video Production
8. Sales Leadership
9. Translation
10.Audio Production
11.Natural Language
Processing
12.Scientific Computing
13.Game Development
Most in-demand soft skills
1. Creativity
2. Persuasion
3. Collaboration
4. Adaptability
5. Time Management
LinkedIn - The Most In-Demand Hard and Soft Skills of 2019
https://business.linkedin.com/tal
ent-solutions/blog/trends-and-
research/2018/the-most-in-
demand-hard-and-soft-skills-of-
2018
14. Social Media Marketing
15. Animation
16. Business Analysis
17. Journalism
18. Digital Marketing
19. Industrial Design
20. Competitive Strategies
21. Customer Service Systems
22. Software Testing
23. Data Science
24. Computer Graphics
25. Corporate Communications

Skills Cloud by Workday

Bersin’sView of the Evolution of CorporateTraining
Source: https://joshbersin.com/2018/06/a-new-paradigm-for-corporate-training-learning-in-the-flow-of-work/

"The impact of technology is driving huge change in
our businesses and working processes, providing the
learning industry with a great opportunity. We are
now seeing interventions delivered within the flow of
work that are not even recognised as learning."
Sarah
Lindsell, Global Chief
Learning Strategist, PwC
Towards Maturity, 2019 Report - TheTransformation
Journey

v
Learning in the flow with tools
you’ve (maybe) never heard of:
• Instilled
• Inkling
• NovoEd
• On.Board
• Qstream
• MS Teams
• Slack
• Salesforce
• Workplace by Facebook
• Trailhead by Salesforce
• Degreed/Pathgather

Digital disruption and the broadening of
“learning”

Digital is part of our lives. It’s everywhere.

“On average
organisations are using
19 different learning
technologies”
https://towardsmaturity.org/2019/02/14/the-transformation-journey-2019-annual-
research-report/

Meetings Interviews
Corporate
Websites
Programs
Business
performance
data
Peer
Discussions
Courses Reports
Whitepapers
Lunch &
Learns
Role Plays
Successes
Lectures
After Action
Reviews
Mistakes
Product
Demonstrations
eLearning
Performance
Support
JournalingSocial
Networking
Communities
of Practice
Project Post-
Mortems
Experiments
Newsletters
Blogs
Case Studies
Manuals
Classroom
Virtual
Worlds
Job
Rotations
Webinars
Articles
Books
Discussion
Boards
Observations
Standard
Operating
Procedures
Conferences
Video
Workshops
Job
Shadowing
Teaching
Mentoring
Presentations
Stretch
Assignments
Onboarding
Presentations
Simulations
Visual Aids
CRM
Records
Content = formal + embedded in work + social + business
context

48% of people professionals report that there
is a reluctance by users to learn and work
with new digital technology,
yet 78% of individuals say they are excited
about using new digital technologies for
learning
Towards Maturity, 2019 Report
The Transformation Journey

v
What does all this digital
disruption mean for L&D teams?
For training initiatives in general?

Frictionless UX and the rise of the LXP

The learning ecosystem is thriving. With so many systems and
technologies, how do we simplify the experience for the end user?

The promise of a “Netflix-like” learning environment

Data Analytics (Data. It’s big.)

It is fundamental that businesses use data
analytics to get familiar with the realities of
their learners, but at present only 16% use
analytics to shape their future strategy and
improve their offering.
Towards Maturity, 2019 Report
“Who Moved My Skills?”

v
How are big data and analytics
impacting your work?

Training a contingent workforce

It’s a temporary world out there.
Contingent workers – including
suppliers, freelancers, contractors,
temporary workers, trainees or gig
workers – together represent a
great and growing segment of the
workforce….
https://cityandguildsgroup.shorthandstories.com/Learning-insights-2019-Contingent-Workforce/index.html

It’s a temporary world out there.
39% of employers use suppliers on an ongoing basis
27% of employers use contractors on an ongoing basis

https://mysitepass.com

Source: https://www.tsia.com/blog/7-ways-education-services-fits-into-customer-success

The Role of L&D: from producer to enabler

research-report/

“To the left of the
curve… L&D’s main role
to be the producer.To
the right…we see the
ownership of learning
shifting to individuals
and managers, with
L&D playing an active
role in empowering and
enabling change. “
research-report/

To support high-
performing learning
organizations, the L&D
role needs to shift from
role of producer to
enabler, connecting with
the business to ensure
interventions drive
performance.
> Core Skills
> Understanding the
Business Problem
> Design & Delivery
> Design & Delivery
(Technical)
> Managing Learning
> Supporting
Performance
> Improving Impact
research-report/

vDo you see this shift happening?

v
Other buzzwords and trends
Microlearning
Social Learning
Gamification
Personalized Learning
Adaptive Learning
Agile

https://axonify.com/microlearning-platform/

https://www.ottolearn.com

Questions?

HEY, LOOK! I WROTE A BOOK!
td.org/accidentaldesigner
And on Amazon!

Cammy Bean
email: cammy.bean@kineo.com
twitter: @cammybean
blog: http://cammybean.kineo.com

AECT: In the trenches - a look at market trends #AECT

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