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Thibaut Rouffineau

Thibaut Rouffineau, Apptual, presentation at droidcon Moscow April 2014

Empresariales

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  1
Управление инновационными и
предпринимательскими экосистемами
Thibaut.Rouffineau@Apptual.com
@thibautR
@apptual

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  2

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  5
3 years of Droidcon London
bar conversations!
Thibaut.Rouffineau@Apptual.com
@thibautR @apptual

goodevil-0
"I'm going to destroy
Android, because it's a
stolen product”
"I'm willing to go
thermonuclear war
on this”

Conversation #3
My dev team
…(cuts corners)
… (kicks ass)
… (looks hot)

Most expensive people in the (tech) world!
Acquisition cost per employee, from www.waxy.org, April 2012
Whatspapp
$345M

http://mediablogged.mediaweek.co.uk/2012/11/26/as-big-data-gains-weight-can-it-be-trusted-without-market-research-insights/

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  35

http://gigaom.com/2013/12/20/2013-was-the-
year-of-freemium-games-but-2014-may-not-
be/
People pay too much, always the same mechanics….
BUT it’s human!!!!

http://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-feature-or-application-why-it-matters/

http://pandodaily.com/2013/02/01/focus-on-the-feature-how-doing-one-thing-well-benefits-dropbox-app-net-and-
consumers/

http://measuredmass.com/2012/10/06/google-homepage-size/

http://techcrunch.com/2011/11/11/start-making-sense/

Conversation #6
The mobile phone & app market
Back

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  54

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  55

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  56

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  57
50B downloads

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  59

Google Play led the iOS App Store in
downloads by about 10% in Q2 2013 and
Google Play has since expanded that lead to
about 25% in Q3 2013… Although the iOS App
Store generated about 2.1x the app revenue of
Google Play in Q3 2013, their lead has shrunk
since Q2 2013 when their revenue was about
2.3x higher.
(source: Appannie, October 2013)

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  61

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  62

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  64

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  65

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  66

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  67

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  68

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  69

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  70

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  71

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  72

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  73

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  74

   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  77
Contact me:
Thibaut.Rouffineau@Apptual.com
+447768421323
@thibautR
@apptual

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Droidcon moscow

6. My A-Level results!

7. Conversation #1 Apps vs html5

8. goodevil-0 "I'm going to destroy Android, because it's a stolen product” "I'm willing to go thermonuclear war on this”

10.

11.

12.

13.

14.

15.

16.

17.

18. X

19. Conversation #2 Wearables

20.

21.

22.

23.

24.

25.

26. Conversation #3 My dev team …(cuts corners) … (kicks ass) … (looks hot)

27. The developer

28. Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012 Whatspapp $345M

29.

30. The back-end guy!

31.

32. http://mediablogged.mediaweek.co.uk/2012/11/26/as-big-data-gains-weight-can-it-be-trusted-without-market-research-insights/

33.

34. Conversation #4 Pay , Freemium, Paymium

36.

37.

38. http://gigaom.com/2013/12/20/2013-was-the- year-of-freemium-games-but-2014-may-not- be/ People pay too much, always the same mechanics…. BUT it’s human!!!!

39.

40.

41.

42.

43.

44.

45. Conversation #5 My app

46.

47. http://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-feature-or-application-why-it-matters/

48.

49. http://pandodaily.com/2013/02/01/focus-on-the-feature-how-doing-one-thing-well-benefits-dropbox-app-net-and- consumers/

50. http://measuredmass.com/2012/10/06/google-homepage-size/

51. http://techcrunch.com/2011/11/11/start-making-sense/

52. European data

53. Conversation #6 The mobile phone & app market Back

58. 9.5B downloads 5B downloads Q1’13

60. Google Play led the iOS App Store in downloads by about 10% in Q2 2013 and Google Play has since expanded that lead to about 25% in Q3 2013… Although the iOS App Store generated about 2.1x the app revenue of Google Play in Q3 2013, their lead has shrunk since Q2 2013 when their revenue was about 2.3x higher. (source: Appannie, October 2013)

63. Conversation #7 Exits!

75. Conversation #8 You’re a star!

76.

Notas del editor

Before the iPhone we lived in a Dark Dark world
This is the iPhone redefining the world of mobile software... Before the iPhone nothing!!!The iPhone creates the market
Android !!! Complex, moving all the time, difficult to find developers, uncertain, fragmented!!
Fortunately the Web is coming to save us... Unfragmented, universal, simple completely open... The whole opposite from Android
But Operators are meddling with it!!! WAC, restricted access to website
Web versus apps!!! Wherever I go this is the debate, I’m used to saying ... As an event organizer when you do not know what subject to have for a debate... Go for it!!!
iPhone versus Android : Do no evil ! Do make money!
And now comes the 3rd option by MrElop!!!
And now comes the 3rd option by MrElop!!!
Product vs feature
mvp
It’s just an app!!!
Know who you can sell to The obvious :Mobile social => FB , Yahoo...Mobile content => Linkedin, YahooNiche tech => AppleBaaS and developer tech => Intel, Facebook, SalesforceThe less obviousM-commerce => TescoMobile advertising => Axel SpringerAutomotive =>BMWEntertainment => Disney
Yahoo
Disney

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Notas del editor