This document discusses 5 ideas that can make a business unique: 1) The experience of the business owner and employees that is blended into unique skills. 2) The attitude of the business owner and how it affects the business. 3) The core beliefs that guide the business culture, morals, and ethics. 4) The delivery on promises and results that customers receive. 5) Considering each customer as unique rather than painting all customers with the same brush. A business that explores these five areas can see how it stands out from others and goes from black and white to color.

1. 5 Ideas on What Makes
Your Business Unique

2. Unique stands out from
the crowd

3. Unique is
that Wizard of
Oz moment
when your
business

4. goes from
black and
white to

5. Do you know what’s
unique about your
business?

6. Here are 5 ideas to explore

7. #1
Your
experience

8. Your personal and
professional
experience blend
into unique skills

9. Imagine blending
in your employees’
experience, too

10. YOUR EXPERIENCE
makes your business unique

11. #2
Your
attitude

12. “People may hear
your words, but they
feel your attitude.”
John C. Maxwell

13. How does your attitude stack up?

14. YOUR ATTITUDE
makes your business unique
Hopefully, for the
right reasons

15. #3
Your Core
Beliefs

16. Core beliefs wear many hats
Culture
Moral
Make-up
Ethics

17. How you wear them
affects your
business reputation

18. YOUR CORE BELIEFS
make your business unique

19. #4
Your
Delivery

20. Words can be empty promises
Best
service

21. Unless you deliver

22. YOUR DELIVERY
makes your business unique
Results count

23. #5
Your
Customer

24. Your customers are unique

25. “Paint customers with the
same wide brush and you miss
the corners of success.”
Cathy Miller

26. YOUR CUSTOMER
makes your business unique

27. Experience
Attitude
Core beliefs
Delivery
Customer

28. See? Your business is unique.

29. Photo Credits: BigStockPhoto.com
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5 Ideas on What Makes Your Business Unique
SimplyStatedBusiness.com

30. Cathy Miller, Business Writer
Business site:
www.CathyMiller.biz