This is the story of one guru follower and her Aha moment. See if you can relate.

1. Guru Follower’s Aha Moment
Meet
Freelance
Fran

2. Fran was new to freelancing

3. Fran was new to freelancing
FREELANCING WAS
HARDER THAN SHE
EXPECTED

4. Fran heard about Guru Gary

5. GURU GARY HAD
LOTS OF FOLLOWERS

6. His followers were everywhere

7. ALL OVER THE
INTERNET
His followers were everywhere

8. Guru Gary had social proof

9. Guru Gary had social proof
RIGHT?

10. Fran would be rich

11. GURU GARY SAID SO

12. SO FRAN PLOPPED DOWN BIG $
FOR GURU GARY’S PROGRAM

13. FRAN BUCKLED
DOWN WITH THE
PROGRAM

14. The program preached BIG NUMBERS
Millions

15. The program preached BIG NUMBERS
Millions
of followers

16. The program preached BIG NUMBERS
Millions
of followers
Tons
of traffic

17. How would that make Fran rich?

18. Guru Gary had no clue

19. Fran’s Aha Moment
Numbers
alone
mean
nothing

20. FOR YOUR BUSINESS

21. FOR YOUR BUSINESS
OR SELF-PROFESSED
GURUS

22. Photo Credits: BigStockPhoto.com
This presentation appeared at my personal blog
For my day job, go to
Cathy Miller, Business Writer