Social Media Guidelines for Healthcare Workers
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This is summary of some guidelines for using social media in your work and private life. Given to the Wisconsin Athletic Trainers Association in 2011.
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Social Media Guidelines for Healthcare Workers
- 1. Social Media Guidelines Will Weider CIO Ministry Health Care and Affinity Health System
- 3. Social Media Poll
- 4. Who works some place with more than 100 employees? Who is self employed or works in a small company? Know your organization’s social media policy
- 5. Of course you should be on facebook and twitter Personally and professionally
- 6. follow some guidelines to protect yourself and reap the benefits
- 7. Don’t
- 8. First And Foremost, Respect the Privacy of Our Patients Even acknowledging the care of a patient is a breach
- 9. Don’t get fired Live the Ministry Promise and Values When Online
- 10. Be a Productive, High-Performing Workforce Member When you are supposed to be working, work
- 11. Don’t think your posts are private Pretend you are speaking on the radio or TV
- 12. Don’t jeopardize your reputation or future employment Your statements will follow you
- 13. Don’t bash others Don’t take your frustrations with co-workers and business partners online
- 14. Do
- 15. Be technically savvy Become knowledgeable and proficient
- 16. Promote your organization and yourself via word-of-mouse Be yourself
- 17. Share your knowledge It is good for your personal brand and for your company
- 19. Monitor your online reputation Know what is being said, and respond
Notas del editor
- There are some simple guidelines to keep in mind when using Social Media sites. These guidelines are really based on existing policies, but it is worth the exercise of translating those policies for applicability in the online world.
- There is a detailed policy on social media, but here are the highlights in broad terms
- Remember, disclosing confidential patient Protected Health Information (PHI) in an inappropriate manner is a federal offense. The penalties include significant fines and/or arrest. Ministry employees should never publicly make comments about the care of a specific patient, especially online. Even acknowledging the care of a patient is an unacceptable disclosure of PHI.
- This is not to say that everything you say in the public domain about your employer has to be flattering. But there is a significant difference between occasional constructive criticism and statements that are harmful to the organization’s reputation
- It has been Ministry’s policy to only block web sites that are clearly inconsistent with our values. We do not consider Facebook or other Social Media as such sites. However, many find Social Media sites addictive in nature. While Ministry policy does not ban access to Social Media sites at work, employees should not be checking their Facebook updates when they are supposed to be doing their job
- Even though there are privacy controls on sites such as Facebook and other Social Media sites, you should assume that anything posted on a website that has not been examined by the IT department will be seen by the general public, as well as your employer
- You should consider that everything you post online begins to build a lifetime record of you. Increasingly, employers will search this online history using Google or web sites like pipl.com: http://tinyurl.com/nfcgbg
- Remember, you have to work with these people. Use common sense. Remember what your mother told you about gossip
- The skills you develop using the Internet and Social Media improve the IT skills that we need Ministry employees to possess to compete in the future. Furthermore…
- The Best Advertising Used to be Word-of-Mouth – Now it is - Word-of-Keyboard In the near future, Ministry's best advertising will come from employee's sharing with their communities how we are living Our Promise every day. A well written Facebook post about a new service or the care that we provide to our patients will have far greater effect than a paid TV commercial. While that post may not have the same reach, the fact that it is coming from a person that is trusted in their community will mean the message has more weight. People listen to people. Corporate voices are discounted to a large degree, no matter how glossy the pictures or well-written the copy. We are encouraging employees to talk about work online. But in a responsible, legal manner avoiding the pitfalls we have outlined above. We hope employees will write about positive experiences you have working with your co-workers. We hope employees will write about thank-you notes they receive from appreciative patients. We are hoping employees educate their communities about the services we provide that can benefit their family and friends (online and “traditional” communications).
- Everyone that works at Ministry has knowledge, talent, and special skills. Ministry employees are encouraged to share this information on Social Media sites. There is a halo effect to doing so. If you share information with someone they will remember you and your organization when it comes time to get those services. People at Ministry are doing that today. The CIO has a blog where he regularly posts what he observes as Ministry's CIO. A rad tech at Affinity uses Facebook to share with other rad techs what she is learning on the job. Many others are using Social Media sites to share their knowledge, talents, and skills with others. This reflects positively on them and on Ministry. These individuals are routinely contacted by others, including the media, through the Social Media tools they used based on the contributions they have made. As they are cited by the media as experts in their fields, that has a positive reflection on Ministry. If you are contacted by the media as a result of your Social Media activities, you are encouraged to contact Marketing. Marketing not only wants to track these experiences, they can also assist in providing you guidance in responding in knowledgeable and articulate manner.
- Everyone that works at Ministry has knowledge, talent, and special skills. Ministry employees are encouraged to share this information on Social Media sites. There is a halo effect to doing so. If you share information with someone they will remember you and your organization when it comes time to get those services. People at Ministry are doing that today. The CIO has a blog where he regularly posts what he observes as Ministry's CIO. A rad tech at Affinity uses Facebook to share with other rad techs what she is learning on the job. Many others are using Social Media sites to share their knowledge, talents, and skills with others. This reflects positively on them and on Ministry. These individuals are routinely contacted by others, including the media, through the Social Media tools they used based on the contributions they have made. As they are cited by the media as experts in their fields, that has a positive reflection on Ministry. If you are contacted by the media as a result of your Social Media activities, you are encouraged to contact Marketing. Marketing not only wants to track these experiences, they can also assist in providing you guidance in responding in knowledgeable and articulate manner.