At the end of this module you will be able to assess your own creative business model and understand how you can make it work for you. This module will explore several emerging business models which relate excellently to self employment in the creative sector.
Module 2 creative business models & emerging trends (final)
1. What it really
looks like
MODULE 2:
Creative Business Models
and Emerging Trends
What people
think it
looks like
success
2. Creative Business Models and Emerging
Trends
This Module will help you look at your own
creative business model and how you can make
it work for you. We’ll explore several emerging
business models for self employment in the
creative sector including:
• Freelancing
• A slash career
• Continuing your professional
development
• Being part of a creative cluster
3. Module 2
Learning Focus
• Designing your life - Exploring the
Freelancer Economy
• Time to embrace a Slash career.
What this means for you today?
• New platforms for pairing
creative talent with businesses
• Looking at models of best
practice coming out of Ireland,
UK, Poland & Sweden
• Specialist Design & Creativity
summits essential for learning &
Networking
5. Not all businesses in the Creative
Industries operate in the same way
Creative businesses need to find new
projects and opportunities
constantly
Creative entrepreneurs need to
develop a variety of business skills in
order to survive
Relationships with clients and end-
users can be demanding and difficult
to up-scale
6. Emerging Business Models for Creative Entrepreneurship
Freelancing
A freelancer: self-employed and hired to work for
different companies on particular assignments. Most
people familiar with the idea of "a freelance
journalist“ or graphic designer
You are the Product
Being successful as a freelancer or creative
entrepreneur requires a lot of things: Hard work,
support of people who believe in you, access to
finance (your part time job bank rolls your creative
work until freelance work starts to pick up).
You are the worker, you are the boss — but you are
also the product.
Learning focus
Th Freelance
Economy
7. Freelancing
According to Forbes, by 2020, 50% of the U.S.
workforce will be freelancers in some capacity. This
on-demand work, instant gig economy is moving more
and more towards independent professionals that are
using mobile and technology to create ecosystems of
work they enjoy.
‘The old economy would lead you to believe that you
should pick one job, work hard for the next 40 years at
that company, and then retire. Not the new economy.
The more diverse your skill set, the more opportunities
come your way.’
The biggest concern if you’re a freelancer is where the
next contract is coming from.
You will learn about new platforms for pairing
creative talent with businesses
8. As a freelancer
You need to be prepared to work really hard at
getting noticed to get work & come up with new and
creative ways to get noticed.
Being personable, kind, helpful, and informed help
hugely in the self-employment economy.
This comes hand in hand with running your business
professionally , delivering on projects, and getting the
word out there about how great you are.
How do you do that ?
6 steps ……
9. Here are 6 steps to follow to become
remarkable:
1. Identify your most profitable niche to
date
2. Naming and branding your creative
business
3. Focus on Marketing Your Value Instead
of Your Services
4. Collaborate with Other Freelancers
5. Create and Practice Your Elevator Speech
6. Explore New Ways to Find Clients
We tackle these subjects in Module 4 Marketing
but in summary
We love Seth Gotin, check him out on
http://www.sethgodin.com/sg/
10. 1. Identify your most profitable niche to date
A niche market is a segment of the market on which a specific product is focusing. Any
market can be further divided into smaller market segments with specific interests and
demographics.
Having a well defined niche can give your business more power, especially if the niche
has enough demand and money in it. The better you can define your market, the higher
the likelihood you can hone your marketing message to resonate with this market, turn
this audience into fans, who will buy and rave about your product.
2 Naming and branding you creative business
Your questions - What about my business name? Should I use my own personal name,
or have a separate ‘business-y’ one?”
For example, it’s the difference between a designer’s business being named Betty
Murphy Designs (her own name) versus a name like Make Impact Designs (a business-y
name). We go into depth on this process in Module 4
11. 3 Focus on Marketing Your Value Instead of Your
Services
Marketing should revolve around your customer and
not you. All marketing. Back to Seth Godin - “People
do not buy goods and services. They buy relations,
stories and magic.” More, much more in Module 4.
Focus on the value you bring to the market, rather
than the services that you offer
4 Collaborate with Other Freelancers
You may be able to work together to find ways to
expand both of your businesses by piggybacking your
services together.
More, much more in Module 7
Winnie the Pooh on comfort
zones:
You can’t stay in your corner
of the Forest waiting for others
to come to you.
You have to go to them
sometimes
12. 5 Create and Practice Your Elevator Speech
Essential. What you do in 30 seconds or less.
More, much more in Module 4.
6. Explore New Ways to Find Clients.
Join and become active in networks in your
niche on and offline and becoming a
participant and contributor. Finding your
audience on social media and meeting them
where they are.
More, much more in Module 4
Promise me you’ll always
remember: You’re braver
than you believe, and
stronger than you seem,
and smarter than you
think.
13. 1) Professionalism – some tips
• ‘Must have’ items – a brand that reflects what you
do (more in Module 4), a video profile or a
showreel and a mobile enabled website
introducing you and your work
• An email address which is your name or your
business name ideally at your web address. i.e. not
sadferret@yahoo.com!
• While a lot of your work may be secured virtually,
when meeting clients ( in person or online) be
prepared, come prepared with questions/research,
be on time & make the meeting worth their time,
follow up with a meeting summary and agreed
actions
Three traits successful Freelancers have in common
Suits not typically required !!
14. 2 You need to be reliable
When awarded a contract or a new
freelance project e.g. graphic/web design,
a writing or photography contract you
need to
• communicate with the client to
meet deadlines,
• be responsive to calls & emails.
The client needs to trust that you
have their best interest in mind.
Your reputation should be impeccable
Successful freelancers will leave clients
feeling like they got a very good deal by
being professional and reliable.
15. If you miss a deadline or they are not
satisfied with your work, do not hide.
Communicate, discuss & try to problem
solve the issue with your client.
This relationship building can lead to the
development of a positive working
relationship with the client and in many
cases they will recommend your work to
others if they are happy with the results.
16. 3. You need to be a hustler
Even Harvard Business Review and Forbes now cite ‘Hustle’ as a business
strategy. Self-promotion is tough especially for many creative freelancers.
It is a crowded marketplace. How can you stand out ? You are not a
salesperson & it can be uncomfortable ‘touting’ your work.
However, to make it as a freelancer, you may need to move out of your
comfort zone to inform people about who you are and what your services
are.
Exercise – learn how to hustle
http://www.forbes.com/sites/85broads/2013/12/10/learning-how-to-
hustle/#6415c8ca47f3
17. Gary Vaynerchuk
LEARN MORE To discover more about the art of Hustling visit
https://www.garyvaynerchuk.com/blog/ (be prepared for colourful language
)
‘When an opportunity presents itself,
pounce on it. HUSTLE’
‘Stop being romantic. Put out great work
and hustle’.
‘Wake up before everybody else and
work those long hours. Emotionally and
executionally, make the commitment to
yourself and to your legacy that you’re
willing and ready to go ALL-IN.’
Watch : https://youtu.be/z5tugxy70MY
https://youtu.be/S4bAVgMJo8w
18. The Freelance Business Plan
Exercise
Review Brent Galloway’s Sample Business Plan http://cl.ly/Q6jd
And his marketing message ……
http://brentgalloway.me/
http://brentgalloway.me/
20. A “Slash” Career What is it?
The answer to the once-simple question ‘What do you do?’
has never been so complicated!
Maybe you have a “Slash” career? Your life is made up of more
than one job or related jobs in your particular field of work
Perhaps you are a singer/skills teacher/mentor/event
coordinator?
A Slash career person has a mixed professional identity. In the
current economic climate and especially in the creative sector,
slash careers are part of a pivotal change in how we work/
create. Can be a fulfilling work-life blend, not to mention a
safety net of several income sources
21.
22. Time to Embrace a
'Slash' Career
So-called “slashers,” are part of an
emerging trend known as the “portfolio
career.” And if you’re the right personality
type, it can be an incredibly rewarding—
and profitable—career move.
Marci Alboher, author of “One
Person/Multiple Careers,” defines
“slashers” as individuals who’ve created a
“portfolio career” involving multiple
identities. Their income comes from part-
time employment, temporary work,
freelance assignments or a personal
business—or they work a full-time job,
while pursuing other lucrative interests.
23. So-called “slashers,” (sounds violent at first), but
simply describes anybody who would tend to have
multiple job titles listed on their business card,
separated by a slash character……. / / / / / / /
Marci Alboher, author of “One Person/Multiple
Careers,” claim is that such careers are becoming
much more commonplace, stemming from the
growing desire of many people to diversify their
income streams, as well as find a way to exercise
multiple passions in a professional context
Read: One Person, Multiple Careers (Marci
Alboher)
24. The advantages of having a slash
career means that:
• One skill doesn’t get used every
day which can lead to burn out
• If you have a part of your career
that needs nurturing and building,
you can do that, because the other
parts are floating your boat, not
sinking your ship.
• Plan B is a rapper/singer/actor/
director and just added
‘philanthropist’ to his string of
occupations.
25. Slash careers make sense
Taking on new projects /roles/work to
nurture and maintain your creative career
is positive and necessary
If we have a look at our own lives we can
see that we all lead slash lives, as
employees, parents, partners, carers,
members, mentors, cooks, gardeners….
So it may not be much of a leap of faith to
starting a slash career !
A slash life can be interesting and
varied……
In an increasingly fluid future
economy multi-faceted people
who can manoeuvre will become
more valuable.
26. A Slash Career can actually make you more
appealing and stand out from the crowd!
Be brave and do not be afraid to publicise
your Slash career- forget that it might be
seen as indecisive- if its working for you its
working.
The slash approach to your career can
actually make you better at the various
things you do. Challenges will arise – but on
days when one work is quiet in one area it
can pick up in another.
27. 'Slash' Career and Making Ends Meet
You may need to take a part time job at
the café /bar to allow you to build your
creative business.
Earning other income can actually take
the pressure off you creative practice
and allow it to flourish.
28. However, holding down a day or night job
to allow for your creativity to flow might
mean that you can only commit a few
hours in the day to your project or
practice.
Keeping up the process and developing
your practice is what’s important.
Dedicating the hours every day to the
work that you love and developing your
skills will work.
Practice, Practice, Practice.
It’s time to embrace your maker,
artist, entrepreneur role….
29. Portfolio Career
Essentially doing two or more jobs for different
employers. In the UK, at least a million people are
already experiencing the benefits of a portfolio
career.
The Book “ And do what you do ?” begins by
reframing work around you and playing to your
greatest strengths.
Part-time, full-time, working for yourself and/or
for an organisation, the choice is yours. In 10
practical steps, this book encourages you to
explore another way to find health, happiness and
fulfilment in your work.
30. Exercise: Talk about your career in
terms of a slash career
Map your skills out
Where are the gaps ?
What other skills can you offer to
others? (this will help you with your
business and marketing planning.)
31. What do you need to make a Mind Map?
Because Mind Maps are so easy to do and
so natural.
Either on paper
• Blank unlined paper
• Coloured pens and pencils
• Your Brain
• Your imagination!
Online
https://www.mindjet.com/
8 free mind mapping tools -
http://www.makeuseof.com/tag/8-free-
mind-map-tools-best-use/
Mind Map
A powerful graphic technique which unlocks the potential
of the brain. It gives you the freedom to roam the infinite
expanses of your brain. There are no limits to the number
of thoughts, ideas and connections that your brain can
make, which means that there are no limits !
The Mind Map can be applied to every aspect of life where
improved learning and clearer thinking will enhance human
performance.
Exercise: Take a look at the Shakespeare mind
map (next slide) and following the instructions on
link below.
Sketch an image of yourself at the centre of the
mindmap and spend 30 mins mapping out your
mindmap based on the example
32.
33. Module 2
New platforms for pairing creative talent with businesses
The first part of this module deals with platforms for digital creatives, the
second part looks at platforms for artists, crafts people and those who
physically create
34. There are several platforms both online &
offline out there to help you promote and sell
your creativity. Here we will explore some of
the many platforms for pairing talent with
businesses looking at:
www.zealous.co
www.upwork.com
www.creativepool.com
www.peopleperhour.com
New platforms for pairing creative talent with businesses
35. ONLINE PLATFORMS www.zealous.co
Zealous is home to over 10,000 artists of all disciplines from across the world
(from graphic designers to jugglers ). It is a new and highly innovative online
UK based platform –where creative talent and opportunities meet and where
any creative discipline is welcome. It tries to remove the barriers separating
the client and the right talent. Searchable media rich database
36. ONLINE PLATFORMS www.zealous.co
How it works ?
1) Create a free
portfolio
Display your
latest and best
work in a way
that does it
justice.
Embed video,
audio and
imagery
alongside rich
text
descriptions,
and increase
your visibility.
https://www.zealous.co/%7Busername%7D/portfolio/?id=5683334628769792
37. ONLINE PLATFORMS www.creativepool.com
Creativepool is a ‘one of a kind
community, a creative industry
network involved in changing the way
individuals and companies interact in
the digital environment’.
A free platform, it services over
165,000 individuals and over 12,000
companies who contribute with an
average of 500 live jobs each month.
38. ONLINE PLATFORM www.upwork.com
Upwork is a marketplace connecting
expert freelancers and clients for all work
that can be done on a computer – from
web and mobile programming to graphic
design e.g.
• Blogging services
• Web design
• Software development
39. ONLINE PLATFORM www.peopleperhour.com
PeoplePerHour is the leading digital
marketplace for freelance talent
1 million members globally
Their marketing message claims - If a job
can be done online, it can be done on
PeoplePerHour
WATCH Video How to use people per hour
https://www.youtube.com/watch?v=DGvu
QGiqNVc
40. People per Hour, some tips
• Ask for a 100% deposit
• It is very very competitive but quality rises to the top
• You have to actively bid for work
• Use it to generate leads
• If you say you are going to do something, do it
41. Portfolio websites
What you should (and shouldn’t) do to create
an eye-catching portfolio.
1. Highlight your best work, not all of it
Quantity doesn’t necessarily mean quality
2. Showcase the kind of work you want to be
hired for
Your portfolio defines who you are as a
designer and where you want to go. Showcase
your ability to be resourceful and to explore
various creative approaches.
3. Don’t rely only on personal projects
Self-initiated projects are great to explore but
you must show a real project where you have
dealt with a client, undergone revisions, and
had to justify the choices you’ve made.
Behance.net
A leading online platform to showcase & discover
creative work. The creative world updates their
work in one place to broadcast it widely and
efficiently. Companies explore the work and access
talent on a global scale
42. 4 It’s not just the work you’ve
done – it’s how you present it
An average execution that is
beautifully presented can take
that project to a higher level,
whereas an amazing project
poorly presented will lose a lot
of its impact and value. Take
time and effort on your
presentation
5 Keep the words to a
minimum and keep it fresh
Just show your work to its best.
It’s essential that you update it
regularly with your best recent
work and, above all, view it as
part of the creation process.
For creatives based in the West of Ireland, Northern Ireland,
North East Iceland. Mid-Sweden or Northern Finland
http://www.mycreativeedge.eu/register/
44. Provides the following supports for creatives looking to
export/ sell online :
•Mentoring in Internationalisation: How to access export
markets.
•Creative Steps 2.0: Innovation support for new
product/service ideas.
•Creative Hotspots: Support to attend established creative
industry events in Sweden, Finland, Iceland, Northern
Ireland and Ireland.
Applications are made through www.mycreativeedge.eu
The next phase of Creative
Edge is called Creative
Momentum
45. Portfolios - Other Resources
• Tutorial: How To make a Behance portfolio
https://www.youtube.com/watch?v=Wdp3fL5Qfss
• Watch a day in the life of a graphic designer
https://www.youtube.com/watch?v=h7_xYUcKNzw
• Tutorial: How to create your online portfolio
Creating a Wix Portfolio: Getting Started watch:
www.youtube.com/watch?v=Dwcvj5QI54k
46. Offline Events
It is important to connect into offline events for
freelancers. Here are some of IRELAND’s top events
on the Creative Calendar …
Offset Dublin 2017
Fri 17 Feb 2017 - Sun 19 Feb 2017
Represents the Creative industry at all levels, with
speakers who are key disruptors and influencers in
their field driving everything from huge
global campaigns to awe inspiring personal projects.
Visit www.iloveoffset.com
Image : Una Burke at offset
47. OFFSET
With over 2,500
attendees each year,
Offset has fast become
one of the world’s most
inspirational, educational
and vocational
conferences for the
design and creative
industries. SIGN UP FOR THEIR NEWSLETTER ON WESBITE
48.
49. Design Week Ireland
Takes place each November
www.designweek.ie
Design Week takes place all over
Ireland in the first week of
November every year and is a week
long celebration of Irish and
international design.
Design Week 2016 theme “Our
World, Our Dignity, Our Future”,
highlighted the role design plays in
enabling happy, healthy and
dignified lives.
50. The main purpose of Design Week is to
highlight the important contribution
good design makes to the cultural and
economic life of Ireland through
fostering a reputation for creative
excellence and innovation.
CASE STUDY
The Cocktails+Design talk series at the
Liquor Rooms celebrated the
partnerships between the drinks industry
and design. Cocktails+Design was
supported by Irish Design 2015 in
collaboration with IDI Design Social and
Institute of Designers in Ireland (IDI).
51. Sligo Design Week, Ireland
Exploring design as a catalyst for
innovation; linking creativity with
enterprise, technology +
community in the West of Ireland.
Over 40 designers across many
disciplines
What’s on? EXAMPLE
Design Talk: Frank Conway
Sunday, November 13, 2016
Hawk's Well Theatre
A titan of Irish theatre and film, Frank Conway is an internationally
regarded designer. In his extensive career he has contributed greatly
to our understanding of modern design. He will be joined by his
lifelong friend Terence Herron to chat about his life and work at the
Hawk’s Well Theatre, Sunday 13th November. This will be a real treat
for fans of film, theatre & design.
52. Examples of Creative Summits
Swell Sligo is a network for the web, creative and
entrepreneur community in the North West.
www.swellsligo.com
Harnessing Creativity’s “Expanded Territories”
was an experimental combination of exhibition,
demonstrations, masterclasses, talks and screenings
and a celebration of all things creative!
•
•
•
53. Platforms for promoting & selling online
“We are living in an amazing age of global information
sharing and marketing”.
Online platforms make it possible for creative businesses
such as “Planet of Sound” based in County Leitrim,
Ireland, to operate a full service Music Supervision and
Licensing. Their goal is to find the best music options for
their clients, whether it be providing song suggestions or
creating original composition.
They provide expertise to numerous Film, TV, Video
Game and Multimedia projects. Clients include Failte
Ireland, Vico Films, Blinder Films, The Blue Man Group,
Discovery Networks (TLC, Animal Planet, Science
Channel, Velocity Network), FUSE, THQ Games and
Chevy. www.planetofsoundmusic.com
54. Platforms for promoting & selling online
Sites such as YouTube make it possible for guys
like Felix Kjellberg, also known as PewDiePie, a 27
year-old Swedish video game commentator
known for his videos on YouTube and
appearances on numerous playthrough videos.
PewDiePie is known for his Let's Plays on horror-
themed video games, as well as playing many
other types of games, including flash and indie
games, and records his reactions through audio
and webcam recording.
www.pewdiepie.com
55. PewDiePie's fanbase is known as the "Bro
Army" which includes, and by August 2015, he
had amassed more than 38,677,000
subscribers on YouTube.
His book Loves You by PewDiePie is his
collection of illustrated inspirational sayings
that show you how to live your life – another
income source.
57. Etsy www.etsy.com
Etsy is an online marketplace emphasizing people, communities, and creativity. It allows
you to search for unique arts and crafts that are difficult to find anywhere else. Almost
everything on Etsy is made and/or sold by people like you.
58. The realities of starting an online shop on Etsy
You’re competing with nearly 2 million sellers on
Etsy. It’s NOT free, selling craft & design online
requires an investment of time & money
Need to narrow your focus to one kind of product
or category and work on it until it’s successful. If
you want to sell other stuff after that you can start
another shop.
Need to invest in your product presentation:
Photography• Branding: •Packaging: •Training:
learn how to market yourself and your products
online.
59. 1. Self Evaluation
A lot of creative start up’s- in the
craft & design sector jump in feet
first and register online selling with
Etsy. Where this is good- Yeah!! You
have taken the first step that many
never do. But first take a step back
and do your research- Ask yourself, is
there a demand for your product or
service on line?
3 top tips for sellers who are just starting out selling on Etsy.
Your product has already been market
tested, through pop up shops, trade
events, exhibitions and possibly
through retail.
Selling online means that your
customers are trusting you & you are
going to have to deliver high quality
products.
What are your limitations ?
Supply & demand- are you ready to meet the orders?
60. Your brand and your shop & its
product shots are what makes you
stand out from the crowd.
Your customers are buying your
images when shopping online so
they need to sell the product to
their very best.
Invest in product photography.
Keep your high quality images up to
date with your new editions/
product range
2. Quality Product Photography
61. 3. Focus
Focus on making your shop the best it can
be. Etsy drives the traffic to your shop and
it is your responsibility to make sure when
customers get to your shop, that they are
persuaded by you and convinced that they
want to buy from you.
Find out where your traffic is coming from
• Via internal Etsy traffic?
• Getting listed on the editors pick,
search for products, Etsy ads,
categories ?
62. Folksy is a place to buy & sell hand crafted
or designed work from designer-makers.
It operates with a small team based in the
Peak District, UK.
Folksy launched in summer 2008 and has
risen to become the most popular UK site
for independent craft & design gifts. It
operates over £1 million in sales with a
community of 13,000 designer/makers.
Platforms for selling online www.folksy.com
63. Why Folksy is a force to be reckoned with ?
1.Love of craft & design skills, the process by which people use their creativity and
talent to make beautiful work.
2.Strength in numbers. Professional, portfolio and hobbyist designer-makers can
reach a mainstream audience, test markets and grow their business more effectively
on Folksy rather than through costly galleries and boutique shops.
3.Cottage industries. Small scale production and handmade goods offer ways to be
creative, manage resources effectively and support local economies.
4. No Meritocracy. Designer-makers list their work which is hand crafted (no vintage
or mass manufactured work is allowed). This creates a meritocracy where great
work from hobbyists can rub shoulders with the best from established professional
designer/makers. The work should stand for itself.
5.David not Goliath. :)
64. GIVE IRISH CRAFT
The Design & Crafts Council of Ireland is the
champion for the craft & design sector in Ireland.
www.giveirishcraft.com was set up to help
consumers learn about Ireland's talented
designer-makers, their products and the shops
that sell this beautiful work.
From jewellery and fashion to homewares and
accessories, the site showcases a distinctive range
of authentic Irish craft gift ideas for every
occasion, which can then be purchased directly
from stockists of Irish craft across Ireland. Prices
range from under €10 to gifts of €50, €100 or
more. Each product has been Imagined, Designed,
and Made in Ireland.
66. Depop is a UK based social shopping
app that claims it is the easiest way to
sell in today's market.
You a picture of your item on your
phone, list it on Depop, share it on
Facebook and Twitter, and wait for
someone to make the purchase.
Founded in Italy in 2011, the app is a
favourite with "Millennials" – those in
their 20s and younger – and in
particular fashion bloggers.
Platforms for selling online - www.depop.com
67. The app reached 1.8m downloads in
2014, and the company currently sees
more than one million new products
added for sale each month.
Fee- How it works?
The app is free to download, and listing
an item is also free, but Depop will
apply a 10pc fee on the total price of
each sale.
The fee will be automatically deducted
from the seller's PayPal account, and
PayPal will add its own charges on top.
69. TYPE OF INFLUENCERS
# 1
The Social
Butterfly
# 2
The Thought
Leader
# 3
The Early
Adopter # 4
The
Celebrity
# 5
The Expert
70. The Influencers
Influencers is an insightful documentary that looks at
how trends and creativity become contagious. What
does it mean to be an influencer? It looks at music,
fashion, and the entertainment industry to mine
examples of how someone ‘trends’ in today’s world.
Written and Directed by Paul Rojanathara and Davis
Johnson, the film is a Polaroid snapshot of New York
influential creatives (advertising, design, fashion and
entertainment) who are shaping today’s pop culture.
“Influencers” belongs to the new generation of short
films, webdocs, which combine the documentary style
and the online experience.”
This is a crossover project (film + online experience) was
to understand the essence of influence, what makes a
person influential without taking a statistical approach.
71. Trends are never the product of one individual but
rather the result of factors that involve various
people…
The film share views on:
How to define influence? What makes someone
influent? What is the link between trends and
influence? Are there places/events conducive to
creative pollination?
Exercise: watch documentary online for free
http://documentarystorm.com/influencers/
For further information please have a look at :
OFFICIAL WEBSITE: www.influencersfilm.com
FILM: http://www.vimeo.com/16430345
72. Creative Influencers
www.makersandbrothers.com
Makers & Brothers is a project developed by two
brothers, Jonathan and Mark Legge. It is an
online retail venture founded on a belief in the
simple things; the handmade, objects of integrity,
contemporary vernaculars, a curation of
everyday design and craft. They define
craft as a process; a production by hand or
machine.
They have assembled a collection of "products of
everyday design and craft,” primarily featuring
Irish-made goods.
73. They operate as an international
destination with an Irish foundation and
will at all times endeavour to sell objects of
use; the simple, beautiful and sometimes
nicely odd.
They retail through the website
www.makersandbrothers.com
Their business model has recently evolved
to use a replica of their workshop/ shed as
a pop up event in stores in Ireland.
74. Designist- Product Design
shop.designist.ie/
Designist, Dublin is about selling and promoting
unique, Irish designed goods. Designist prides
itself on offering the best of Irish and
international product design. The ethos is that
all products should be beautiful, useful and
affordable – preferably under €100.
Designist sells online and also at their shop in
Dublin 2. Since opening in 2010 they have
collaborated with a huge number of Irish
designers and crafts people on events, product
launches, showcases and pop up shops.
Creative Influencers
75. They carefully curate a range of products that
represents the best of Irish and International
design, with the intention of showing just how
good the standard of design in Ireland is.
The idea in setting up Designist was to close
the loop between designers and customers.
They aim to offer designers a place to
showcase new designs and customers a
chance to see new interesting products not
available elsewhere.
Budding designers are encouraged to
get in touch.
https://shop.designist.ie/
77. Kiln & Loom, Belfast www.kilnandloom.com
Kiln and Loom stocks 70% Irish designed and crafted
products in this new shop and café outlet on one of
Belfast’s most up and coming streets.
The shop has a range of local artisan food produce
and a cool ‘to-go’ coffee shop selling locally roasted
coffee and a local tea merchant’s full range of teas.
The main shop has work from all over Ireland
alongside carefully selected products from small
independent designer/makers and family run
businesses and producers worldwide.
78. Cait & I, Sligo, Ireland
https://www.facebook.com/Cait-I
Opened in May 2016; Cait & I is run by sisters
Kathleen and Tara McGowan who upped & left their
jobs in early 2016 seeing a niche in Sligo town to
‘bring funky and utterly gorgeous Irish design and
craft together’ in their dream shop.
Tara has worked for many years in the arts, first in
Berlin and then in Sligo. Kathleen left a secure and
pensionable career to follow her passion for all
things cool & crafty.
79. Leitrim Design House, Leitrim
www.leitrimdesignhouse.ie
The Leitrim Design House is a showcase for the
very best of Irish craft. It is an award winning
social enterprise. Their retail space presents a
contemporary range of individually hand- made
items from local and national designers. Many of
the makers are unique.
Irish made products; fine art, ceramics, glass,
prints, metal, wood, jewellery, textiles, paper-craft
& unique cards. The selection of work is carefully
curated with a strong emphasis on quality, design
and innovation. Everything is handmade in
Ireland.
80. Gallery 1608, Antrim
http://www.gallery1608.co.uk/
Gallery 1608 is Northern Irelands most
exciting new gallery, representing many of
Ireland’s top artists and designer-makers.
The gallery exhibits a wide range of works
from painters, sculptors, glass makers,
ceramicists, wood workers and jewellers all
carefully selected for quality and to suit all
budgets.
81. My Shop...granny likes it
A small shop based in Galway, in the west of Ireland.
We nurture, support and promote contemporary
Irish design, craft and art.
Visit : www.myshopgranny.com
April & the bear
A carefully curated collection of alternative + cool
homewares, exclusive art-prints , great gifts and
edgy jewellery.
Visit : www.aprilandthebear.com
82. 31 Chapel Lane
A design, manufacturing company and
contemporary Irish brand for people who
expect to own things for life. All their products
are made in Ireland using the best natural Irish
linens and tweeds.
www.31chapellane.com
83. Cork Craft & Design
http://www.corkcraftanddesign.com/about
Cork Craft & Design (CCD) is a voluntary organization of
Cork crafts persons and a company limited by
guarantee. CCD’s remit is to represent all professional
craft makers in Cork City and County.
A n umbrella group for professional craft makers in
Cork County including ceramics, glass, jewellery,
textiles, furniture and many more. Cork craft
businesses are mainly small in scale and geographically
widespread.
.
Creative Collectives - doing it for themselves
84. Creative Collectives doing if for
themselves
SPACECRAFT, Belfast
www.craftanddesigncollective.com
The Craft & Design Collective manage Space CRAFT; a
Shop, Gallery and Exhibition area in the centre of
Belfast set up to sell and exhibit handmade CRAFT
made by their members. Everything in Space CRAFT is
handmade and made from across Northern Ireland.
Visit Space CRAFT for hand-woven willow baskets,
precious handmade jewellery, thrown pottery, blown
glass, hand-woven textiles and much more.
SpaceCraft aimed to promote handmade craft and a
perfect spot in the heart of the city to peruse and relax
amongst the local talent Northern Ireland has to offer.
85. Founded by brother and sister team Lorcan &
Sarah Quinn and based in Northern Ireland.
Enrich & Endure was set up with the vision of
reviving the local linen industry.
Their goal was to create innovative products
with soul, by combining traditional knowledge
with modern thinking. They initially set out as
a home wares company and our range sold
globally. All the while, they were aware of the
versatility of linen and were keen to explore
other uses for this unique material.
Influencers
www.enrichandendure.com
86. www.enrichandendure.com
Enrich and Endure is more than just a brand
name, it is the ethos, a constant reminder
of what they are trying to achieve- a
sustainable business that will stand the test
of time.
They are building a community of like
minded people that have a mutual love of
quality, longevity and good design and
together they hope to achieve great things.
87. Dublin based brand that is reinventing what
jewellery can be. Using cutting-edge
technologies, they create bespoke pieces that
are made-to-order and entirely personalised.
Love & Robots is also a design studio which
collaborates with brands, designers and
artists on a variety of projects. Their ranges
are inspired by contemporary culture,
geometry, architecture, graphic design &
urban life. They use bright, colourful nylon as
well as beautiful precious metals to create
our pieces.
Love & Robots www.loveandrobots.com
In some of the ranges, you can edit the
design and make it personal to you. Then it’s
custom make it for you using 3d printing
technologies.
88. NEW FREELANCERS! Here are 6 tips on scheduling your working day.
You’re probably thinking – Isn’t freelancing supposed to
offer my flexibility? Yes, of course, but you need to get
started in order to get finished and free up time for other
things outside of work in your day.
1. Don’t over plan your day- you need to be realistic ,
make a list of your planned tasks for the day . Write your
daily to-do list. Within a month of set up you will have a
better idea of how long it takes to do the various tasks
you need – make sure to build in time to write a blog or
time for networking and sales building.
2.Schedule blocks of time. Take your to-do list and turn
it into blocks of work time of 25/30 minutes . When you
plan, you control events instead of them controlling you.
89. 3.Write down your schedule – if you can do this
before you finish up day before- it should only
take five minutes and you wont forget the
important item you need to cover the next day.
4. Give your schedule a “health check” after a
month or so. Have you several things on the list
left to do- are you being too ambitious? Is there
something wasting your time – using social media
or answering calls/emails unrelated to your tasks
of the day?
Most people find the mornings the most
productive time of the day for getting stuck in.
90. 5. Leave room in your schedule for
breaks and interruptions. Don’t
forget to take periodic breaks
throughout the day. Interruptions will
happen, so embrace them!
6.Establish daily and weekly
routines. Maybe you like to get stuck
into research in the morning and calls
and emails in the afternoon. Make a
habit of your routine and stick to it.
When it comes to making positive
changes in your life, experts believe
that creating a routine will lead to
success.
And finally…..don’t forget to
91. Module 2
In Module 2 we learned about:
• Exploring the Freelancer Economy -New
platforms for pairing talent with
businesses
• Looking at models of best practice
coming out of Ireland, UK, Poland &
Sweden
• Co working is a great way to work. What
does this mean for you?
• Specialist Design & Creativity summits
essential for learning & Networking
• Creative Influencers
Next up ….. MODULE 3:
Your creative business strategy we will
explore in much more detail:
• Getting started in your creative business (from idea
to opportunity, the role of the business plan)
• The role of marketing research
• Working through the key sections of the business
plan
• Presenting your background & experience
• Operating plan
• Your target customer, how are you going to sell?
• Pricing, costs and making a profit
• Making the most of business mentoring
• Some rules for success
