Capital List-

1. Capital List
“ A platform to showcase the best
London Start-up’s to advisors and
investors”
www.capitallist.co

2. Capital List is…
• A platform that will showcase and connect London based tech start-ups to
advisors and early stage investors.
• A Private beta that will showcase (over 3 months from May 2013) 100 start-
ups exclusively spun out from London’s leading universities, incubators and
accelerators.
• A map of the London Tech Start-up eco-system including active angels,
investors, advisors, supporting companies, supporting programmes and
resources.
• A place where start-ups can seek and display the advice and endorsements of
their team, tech and business model from important players within the scene.
www.capitallist.co

3. The Team
• The Platform operator: Capital
Enterprise .An association of 60+
Universities, Incubators,
Accelerators and networks
supporting entrepreneurs in
London.
• The Platform Provider- Crowdmix
Labs – A New Open Innovation
platform provider .
Investors and Supporters.
www.capitallist.co

4. We talked to people and found..…
“ Start-ups seek funding way before they are investable. When at this early stage they ask
for “Money” they will be told to politely…off … however if they ask for advice, that they then
act upon, they will massively increase their chances of getting investment”. Jon Bradford –
Tech Stars London
“ Credibility is the start-ups main currency. Credibility of the team, credibility of their
advisors, partners and backers and the credibility of what they have achieved to date” –
Sean Ward founder of Synthace
“ I have no time or resources to scout deal flow from universities. I rely on others to direct
them to us”– Senior Partner at London VC .
“ If you are afraid to share data on your start-up, don’t bother pitching me or 500 start-
ups”- Dave McClure
“ London is not Silicon Valley… What we do here needs to recognise that”- Russ Shaw –
Founder of Tech London Advocates.
www.capitallist.co

5. What does London Start-up scene
want..
Start-ups
Want
introductions
to investors or
failing that
“quality
Advisors” - but
most are too
early or
“under-
cooked” to be
ready for
investment.
Seed Investors
Would like
“filtered”
introductions
to “Investable”
start-ups.
Angels also
want better
“deal flow”.
Universities ,
Accelerators &
Incubators
Want to
demonstrate
value of their
support to Start-
ups, Advisors and
investors – also
want more
quality start-up
clients
Advisors
Would like a
time efficient
way to find,
strike up
relationships
and add value
to start-ups .
some also
would like
recognition.
THE SOURCE THE PLAYER THE ENABLER THE CLIENT
www.capitallist.co

6. How does it work…for start-ups
Capital List is a “user generated content”
website where Start-ups are invited* to:
• List their business core details –
(Team/ Tech/ Business Model/
investment deck/ funding to date)
• Invite advisors to publicly vouch for
their core details.
• Attract meeting requests from
potential investors, advisors and
programmes.
(Initially those invited will be clients of Capital Enterprise
members and partners especially those who have raised
some POC or Seed funding but need more to finish of the
round)
www.capitallist.co

7. How does it work …for advisors.
Advisors will be invited by Capital
Enterprise and individual Start-ups
registered on the platform to:
• Register on the platform
• Vouch for the Start-ups core details
( Team/ Tech/ Business model
achievements to date)
• See Start-ups in need of advisors
and invite them to connect or vice-a
versa.
• Refer them to investors.
www.capitallist.co

8. …Who are the advisors/ champions?
• Capital List is looking for credible
and relevant people and
organisations willing to formally
or informally advise a start-up
and subsequently potentially
vouch for the start-ups team,
achievements to date, technology
and business model.
•
• These advisors can be
experienced entrepreneurs,
investors and/or experts or senior
personnel from a relevant
industry or institution.
Before we have even Launched the
following calibre of people have
volunteered to take part as advisors:
• Leading London Entrepreneurs- Kristo
Kaarmann(founder of Transfer Wise),
Daniel Hulme ( founder of Satalia, Sean
Ward (founder of Synthace) and Nick
Russell (founder of We Are Pop-up)
• Exited London Entrepreneurs-Paddy
Willis, David Pritchard, Tony Fish, Jureck
Sikorski
• Experts- Jeremy Chatfield, Rob Fitzpatrick
& Stefano Tresca
• Investors- Sitar Teli & Ian Merricks.
www.capitallist.co

9. How does it work…for investors
Investors get a chance via Capital List to
see and attract the best Start-ups in
London by:
• Being listed on Capitallist if a VC or
FSA approved Angel Syndicate or
being invited to register if an
individual business angel.
• Being able to set their own “filter” on
which start-ups they would be
interested to receive invites to follow
or receive meeting request’s from.
www.capitallist.co

10. …Who are the Angels?
• UK Business Angel Association is co-
funding and supporting Capital List.
They will be helping to enrol serious
business angels.
• Start-ups with funding will be also
encouraged to list their present/past
Angel Investors
At the pilot stage Capital Enterprise will make
personal introductions of “investable” teams
to suitable investors.

11. ..and the Seed Investment Syndicates
FSA Regulated Crowd-funding Platforms:
www.crowdcube.com
www.seedrs.com
www.fundingplanet.com
Syndicates..
1. London Business Angels:
http://www.lbangels.co.uk
2. Oxford Early Investments-
http://www.oxei.co.uk
3. Envestors- www.envestors.co.uk
4. Finance South East- www.thefsegroup.com
5. Angels Den- www.angelsden.com
6. Varitus- www.varitus.co.uk
7. Start-up Funding Club-
www.startupfundingclub.com
8. E100- London Business School -
www.london.edu/facultyandresearch/subj
ectareas/strategyandentrepreneurship/ent
erprise100.html
9. #1 seed- www.number1seed.co.uk
10. Ascension Ventures-
www.ascensionmedia.com/ascension-
ventures.php

12. …and the VC’s?
Accel Partners: Stage agnostic, see their portfolio here.
Balderton- Stage Agnostic- See there portfolio here
Eden Ventures- Early- mid stage – see there portfolio here
Index Ventures: Stage agnostic, see their portfolio here.
Passion Capital: Early Stage, see their portfolio here.
Delta Partners: Early to mid-stage, see their portfolio here.
Imperial Innovations: Restricted entry requirements but the largest
Series investor in the UK in 2012-13 , see their portfolio here
Atomico: Stage agnostic, see their portfolio here.
Profounders: Early and mid-stage, see their portfolio here.
• DFJ Esprit: Early to mid-stage, see their portfolio here.
• Charlotte St: Early to Mid Stage, see there portfolio here
• MMC - Series A Fund- Co-Investment fund with Mayor of
London
• Notion Capital – SAAS and Cloud specialist- See portfolio here
• Seraphim Capital – Early-mid stage see there portfolio here.
• Octopus Ventures: Early to mid-stage, see their portfolio here.
• M8 Capital : Mobile Specialists, see their portfolio here
• Episode1: Early Stage Software Companies
• Arts Alliance: Minimum investment £500K in Media related
tech- see portfolio here
• EC1 Capital: Early stage, see their portfolio here
• Connect Ventures- Early stage and very cool.
• Ballpark Ventures – Early stage Super Angel investors
• Pen Tech Ventures- Early Stage to mid- See portfolio Here
@capenterprise
12

13. How does it work…for Capital
Enterprise members & partners?
London based Start-up support providers
(such as Universities, Incubators,
Accelerators etc) will:
- Have there services and contact
details advertised on the platform.
- Be able to invite suitable start-ups,
advisors and investors to take part in
their programmes.
- Be able in pilot stage to nominate the
start-ups who go on the platform.
www.capitallist.co

14. ..so is this just a clone of Angel List?
Yes
Capital List has “borrowed” the
best bits of Angel List such as:
• Core function- to showcase start-ups to
Angel investors.
• Clean User Interface
• Simplicity of its navigation
• E-mail updates and notifications
No
London is not California so at
Capital List we will:
• Focus on connecting London start-ups
with London investors – because
Angels for the most part only invest in
markets they know/ in teams they can
actively support.
• Provide a greater role for the advisor
and champion –because start-ups in
London need help to “prove” their
business model in order to be attractive
to quality London based investors .
• Provide a greater role for start-up
providers -because if investors want
more developed start-ups, these
programmes have to play a greater
role.
www.capitallist.co

15. The future for Capital List….
@ Pilot/ Beta Test
The 100 day pilot stage will look to test and
measure:
• Interest- No of active participating
advisors, investors and start-ups
• Stickiness – No of user generated
updates and interactions/ % active
users after 100 days.
• Effectiveness- No of meetings
generated between start-ups and
advisors/ investors.
• Concept- ( Does it matter to investors
where start-ups are sourced from or
who advisors/ endorses them?) – No of
start-ups who raised/ Amount raised.
Post Pilot
If successful Capital List will post pilot:
• Confirm on-going participation of all
participants
• Build out the platform (adding/
removing feature sets and automating
registration and filters)
• Open platform to all comers
• Open platform to partnerships and
integration with other London based
initiatives
• Offer a “white Label” version to other
City based start-up ecosystems.
www.capitallist.co

16. What next…
• Start-ups, investors, business angels, advisors
and resource providers are invited to
participate- To register interest just e-mail
john@capitalenterprise.org or register at
www.capitallist.co
• Private Beta launch is 23rd May @ Digital Shoreditch
www.capitallist.co